Our agile process makes it possible to get your products in the hands of consumers, with actionable feedback back to you in less than a week. With seamless distribution, data collection, and a diverse, vetted community of engaged consumers, we deliver the honest opinions you’re looking for — at lightning speed.
we deliver the honest opinions you're looking for - at lightning speed
Everything you need to succeed is right here on our platform. Choose your target audience, design your survey, ship us your product, and access your live dashboard of incoming data — just like that.
We take on the heavy lifting of logistics and shipping so that you can focus on the insights. If we get product on a Monday, we have it in consumers’ hands by Thursday. We can distribute refrigerated, frozen, CBD, competitive product, and more!
Our referral-only community is dedicated to making your products better. We make giving feedback so fun, easy, and natural, that our Highlighters can’t wait for their boxes to arrive - guaranteeing you 90%+ survey completion rates each and every time.
As soon as product is in hand, you get instant access to a live dashboard of data coming in. From there, we work together to deliver what you need to succeed - custom reporting, robust final datasets for future data mining, and product ScoreCards with relevant category benchmarking.
We can send pre-final product, blinded or with concepts, and with any legal safeguards you’d like.
Understand needs met, benefits ranked, jobs to be done, or stat-forward claims in-home.
Collect benchmarked data around how your products are performing versus others.
Inform R&D with sensory forward JAR and hedonic scales, to inform development.
We’re built for startup founders, enterprise innovators, and everyone in between. Here are some testimonials from our partners in innovation, brand marketing, consumer insights, and R+D.
"Getting products in the hands of potential customers isn’t easy, especially amid COVID-19. With Highlight, we were able to sample our product with our core demographic and get candid and actionable customer feedback in days, helping us iterate quickly in product development & marketing processes."
"Just wanted to thank you again for all of your help and work on this project! Based on my prior experience with IHUTs, I am truly amazed at the speed at which you turned this around, and the quality of insights produced in just a few weeks! This is JUST what we needed! Looking forward to partnering again in the future!"
Sr. Manager, Tate’s Bake Shop
"The Highlight platform was a dream to work with from end to end on our project, handling everything from procuring product to detailed reporting with speed, thoroughness and impeccable communication along the way. Their fresh approach to home testing meant we received high-quality responses in a short period and had the ability to track the results live in our user-friendly Dashboard. The data and insights we’ve received so far have been invaluable to our work and we look forward to continuing our relationship with Highlight."
Senior Manager, Innovation & Product Marketing at Sakara Life
"When I reflect on our experience with Highlight, a few words come to mind – speed, quality, and thoroughness. Comparing to some previous home use tests, Highlight took on the heavy lifting of the logistics and shipping so that we could focus our attention on the learning and insights. The process allowed us to trial and speak directly with target, perfect our messaging and brand tagline, and ultimately ensure that we kept our consumer at the center of all communication. It was a great checkpoint in the creative process."
Innovation Manager, Ocean Spray
"We were really impressed with the depth of insight and richness of verbatims. For typical surveys, people put 1-word answers, but this was super rich, thoughtful commentary. It was like having a focus group of 100 people."
VP of Marketing, Biena Snacks
"Working with Highlight to understand consumer feedback to our product was extremely efficient and effective, and helped set up our core business for growth in 2021. We were considering reformulating one of our new products but the feedback from the consumer test confirmed that our product delivered a positive consumer consumer experience.”
Marketing Director, National Snack Brand