See how Highlight helps you break down responses with data tables

AI open-end (verbatim) summaries

See how Highlight AI makes insight access faster and easier than ever

See how Instant Reports deliver executive-ready slides in moments

Real-time dashboards (Explore)

Explore your survey results in real-time with easy to use, customizable graphs

Statistical significance testing levels (customizable)

Use Highlight's statistical significance testing at multiple, customizable confidence levels

Research to fuel the full product lifecycle

Start exploring your data as responses roll in

Highlight AI analyzes your open-end responses

Select your desired segment from the drop-down menu

Highlight the concept or product that wins on key metrics

Dig deep into data analysis with Crosstabs

Identify problem areas at a glance

Get to answers & decisions faster with powerful analytics

Whether you’re new to research or a seasoned expert, Highlight’s Insights suite equips your team with all the tools they need to turn insights into action. Create custom performance Scorecards with built-in significance testing. Create detailed, flexible data tables (Crosstabs) for multi-choice and scale questions, comparing results across products and segments with pair-wise statistical tests. Use Penalty Analysis to identify which product attributes have the greatest negative impact on overall liking, or use Alienation Analysis to assess the risk of losing current users by comparing the overall liking of a control product versus a new test product.

Designed by experts

Access expert-designed, in-platform survey blueprints, recommended question modules, and custom and question libraries to ensure you’re asking the best possible questions, to get the answers you need. e Our blueprints are tailored to category, audience, and a diverse set of key business questions and use cases.
Easy to use

Our intuitive interface doesn’t just make launching quality tests easier than ever–it allows you to re-use past surveys and audience parameters to run iterative testing and measure changes over time as your product evolves.
Unified view

With all of your tests, results, and insights, in one place, Highlight makes it easy to analyze, compare, and build on data collected from multiple research projects in a single, unified view, to form a complete picture of product success.

Turn data into action, instantly

See how Highlight AI is powering superior product innovation

Highlight AI powers...	Highlight AI speeds up research by...
Response quality checks	Real-time AI analysis that validates survey quality, providing valid results faster than manual review.
Open-end analysis	Automatically summarizing verbatims, grouping responses by relevant topics and themes in real-time, providing sentiment analysis, and enabling filtering by keywords.
Instant Report generation	Creating fully visualized, customizable presentation decks in moments, complete with AI-generated qualitative summaries and key findings.