Ecommerce Customer Review Generation Platform

Generate authentic reviews before your product even hits the market through in-home usage testing that delivers verified customer feedback within weeks, not months.

Build review content that's ready for immediate syndication across Amazon, Walmart, your DTC site, and review platforms like BazaarVoice and Yotpo without any formatting delays.

Capture rich, multimedia testimonials with photos and videos from real customers using your products in their actual homes, creating conversion-driving content you can't get elsewhere.

Design your test

Define your objectives, create your survey, and set parameters for your ideal testers.

We ship your products

We handle recruitment and distribution to get your products into the right homes.

See your data instantly

Gather feedback through our platform and transform data into actionable insights.

Pre-launch review generation for new products

Generate authentic customer reviews before your product hits the market through our in-home testing program. Send products to qualified testers who provide genuine feedback, ratings, and user-generated content that's ready to populate your product pages from day one of launch.

Ecommerce marketplace review syndication

Distribute verified customer testimonials across Amazon, Walmart, and other major retail platforms using review content that meets marketplace requirements. Our ratings and reviews software ensures your feedback integrates seamlessly with syndication platforms like BazaarVoice and Yotpo for maximum reach.

Negative review management

Identify potential product issues and customer concerns through Highlight’s in-home product testing before they become public negative reviews. Address quality problems, gather improvement suggestions, and refine your product based on honest feedback from real users, preventing reputation damage while building stronger customer relationships through responsive product development.

Long-term product satisfaction tracking

Evaluate customer satisfaction over extended usage periods with 30-day testing windows that capture before-and-after experiences. This approach generates more credible product reviews that address durability, ongoing performance, and repeat purchase intent compared to immediate post-purchase feedback.

How long does it take to get reviews back from your testing community? A: Highlight delivers high-quality review content within weeks of campaign launch. This timeline includes recruiting qualified testers, shipping products to their homes, allowing adequate usage time, and collecting comprehensive feedback. The exact timing depends on your product category and testing requirements, but we prioritize speed without compromising review quality. Our streamlined fulfillment process ensures you get authentic customer feedback faster than traditional organic review collection.

Can you guarantee that the reviews will be positive, or do testers give honest feedback regardless? A: We cannot and do not guarantee positive reviews–our testers provide completely honest, unbiased feedback about their genuine product experiences. This authenticity is what makes Highlight reviews so valuable and trustworthy to consumers. While we can't control sentiment, our vetting process ensures your products reach qualified users who are likely to appreciate them if they meet expectations. Honest feedback, both positive and constructive, helps you build genuine customer trust and improve your products.

Worried about negative review management? Run an in-home usage test before collecting consumer ratings and reviews to get the data you need for refinement and optimization. Learn more about IHUT.

Do you have direct integrations with review syndication platforms like BazaarVoice or Yotpo? A: While we don't currently offer direct API integrations with syndication platforms, our review content is specifically formatted to meet the requirements of major platforms like BazaarVoice and Yotpo. We deliver reviews with all the necessary metadata, formatting, and verification details needed for seamless import. Our team can work with you to ensure the content integrates smoothly with your existing review management workflow. This approach gives you flexibility to use multiple syndication platforms as your business grows.

How many reviews can I expect to receive from a single testing campaign? A: The number of reviews depends on your campaign size and budget, but most brands receive between 25-100 detailed reviews per campaign. We work with you to determine the optimal sample size based on your product launch goals and target markets. Each campaign can be customized to deliver the volume of feedback you need, whether that's a focused group for product validation or a larger sample for comprehensive market launch. Quality remains consistent regardless of campaign size.

What's the difference between your service and hiring influencers to review my products? A: Unlike influencer partnerships, Highlight connects you with everyday consumers who aren't paid content creators or professional reviewers. Our testers provide genuine user experiences rather than promotional content, creating more authentic and trustworthy reviews. The feedback focuses on actual product performance and user satisfaction rather than entertainment or social media engagement. This authenticity translates to higher consumer trust and better conversion rates when potential customers read the reviews.

How do you ensure the testers are actually part of my target demographic? A: Our proprietary Highlighter community is carefully segmented by demographics, lifestyle factors, purchasing behaviors, and product preferences. We match your products with testers who fit your ideal customer profile based on age, income, family status, geographic location, and category interests. This targeted approach ensures the feedback you receive comes from people who represent your actual target market. This careful vetting means we can target audiences as niche as 3% incidence rates while maintaining data quality that's 98-99% reliable.

Get more reviews from real customers before your next product launch

Interested in becoming a product tester?

Stop waiting for reviews to magically happen—make them part of your customer journey

We turn your happy customers into active reviewers while protecting your brand from reputation damage

Verified reviewer community access

Pre-launch review asset generation

Turnkey product fulfillment management

Getting started is simple

Design your test

We ship your products

See your data instantly

Use cases

Pre-launch review generation for new products

Ecommerce marketplace review syndication

Negative review management

Long-term product satisfaction tracking

See Highlight in action

Build authentic ecommerce reviews that actually convert browsers into buyers

Explore all our solutions

Frequently asked questions

The latest from Highlight