See how Highlight uses AI to power high-quality research at scale

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Blueprints make survey-building quick & easy

Survey Blueprints make it easy to drag and drop survey questions designed by the experts. Since the start of 2025, Highlight has added over 90 Survey Blueprints across 8 product categories.

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Build niche tester audiences with more filters

New profile questions for Highlight's product testers now include topics like social media habits, diet, personal care considerations, and more for a total of 46 filtering options.

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Copy and paste past projects to move faster

Keep your research rolling by re-using past surveys and audiences to action your next project quickly.

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Unlock deeper insights
Identify emotional drivers, themes, and hidden patterns, at scale.

Accelerate analysis
Go from raw data to polished, shareable reports instantly.

Make smarter decisions
Spend less time summarizing and more time strategizing.

How LOLA is listening to their consumers using Highlight AI

LOLA's DTC-to-retail push required new packaging that showcases their differentiators
Highlight-powered research delivered in just 7 days from survey finalization provided both quantitative and qualitative feedback
Articulate respondents provided an average of 14 words long open-end responses
“ The AI summaries are incredibly valuable. Open-end responses are always the arduous part. Having that done for you reduces the amount of time from insight to action," said Kelly Murphy, Managing Director at LOLA.

Quality in, quality out

Reach a community of testers pre-vetted for attention to detail, articulation, and thoughtfulness, with community acceptance rates hovering around 48%. AI-powered checks monitor response quality at every step, and our dedicated Community team ensures testers have the support they need throughout the entire process.

Qualitative analysis at the speed of AI

Transform thousands of responses into clear insights in seconds with AI-generated summaries that capture key themes across products and segments, revealing what matters most to respondents through topic recognition, smart sentiment tagging and more.

AI surfaces the insights you need

Uncover the most relevant, in-depth insights with AI that evaluates responses for thoughtfulness, context, and relevance–not just length. With your most valuable feedback instantly surfaced, you can build the confidence you need to make a data-driven decision.

Share out instantly with AI-generated reports

Get every team the insights they need in the format they want. Download-ready deliverables mean your insights are ready to go to work immediately. Share a PowerPoint presenting your findings, or Excel reports like Crosstabs, Scorecards, or Penalty Analysis to translate data into insights you can act on.

End-to-end data confidentiality

Your data is encrypted in transit using transport-layer security (TLS) and industry-best cipher algorithms, and all data is encrypted at rest within Highlight’s cloud datastores.
Multiple layers of security you can rely on

Data collected by Highlight are stored inside a secure Virtual Private Cloud (VPC) in Amazon Web Services (AWS) and subject to a layered security architecture for access, backup and recovery.
AI that works for you

Highlight AI is powered by widely-used foundation models. No data collected from either customers or the product tester community are ever used to further train or fine-tune model performance.
Sensitive data stays untouched

Highlight’s AI models run alongside our Virtual Private Cloud (VPC) in AWS Bedrock, with restrictive Identity and Access Management (IAM) policies in place to secure access. Any data shared with AI models is subject to Highlight’s data protection practices.