Product Line Expansion Software for Real Customer Insights

Test extension concepts with your target consumers in real-world settings to understand genuine demand before committing resources to full-scale production.

Identify which product variations will resonate most by comparing consumer reactions across different formulations, packaging, and positioning approaches.

Get definitive go/no-go decisions backed by consumer data so you can confidently move forward with extensions that will succeed or pivot away from those that won't.

Design your test

Define your objectives, create your survey, and set parameters for your ideal testers.

We ship your products

We handle recruitment and distribution to get your products into the right homes.

See your data instantly

Gather feedback through our platform and transform data into actionable insights.

Market demand validation

Test whether consumers actually want your proposed extension before investing in full production. Get clear feedback on purchase intent and pricing sensitivity to avoid launching products that won't sell.

Brand-fit assessment

Make sure your extension aligns with your brand's core identity and consumer expectations. Identify potential brand dilution risks before they damage your reputation and market position.

Feature priority ranking

Determine which product features matter most to your target consumers before finalizing development. Focus resources on attributes that actually drive purchase decisions rather than assumptions.

Cross-selling potential analysis

Measure how well your extension complements existing products in your portfolio. Identify opportunities to increase basket size and strengthen customer relationships through strategic bundling.

How can I validate consumer demand before extending my product line to avoid costly market failures? A: Highlight's concept testing and product validation software allows you to test new product ideas with real consumers before committing to full development and launch.

Our selective community of product testers delivers reliable insights with only 1-2% junk data compared to the industry average of 30%, ensuring you make decisions based on quality feedback.

How do I ensure my product line extension won't cannibalize my existing products or confuse consumers? A: Consumer confusion and brand dilution are common pitfalls that can damage your entire product portfolio when extending into new categories or variants.

Highlight's competitive usability testing and message testing services help you understand how your extension fits within your current brand architecture and against competitor offerings. Our ability to engage super niche audiences—as low as 3% incidence rate audiences—means you can test with your exact target consumers to predict real market behavior.

You can easily test for potential alienation, and identify any attributes or messaging that might distance your core customer base from your brand.

What consumer insights should I prioritize when planning a successful product line extension strategy? A: Key insights to prioritize include:

Functional gaps in your current product lineup that consumers are filling with competitor products
Emotional and experiential needs that your brand could authentically address
Price sensitivity and perceived value thresholds for different extension categories
Cross-category usage behaviors that reveal natural extension opportunities

What's the fastest way to gather authentic consumer feedback on my product line extension ideas? A: Traditional market research can take months to complete, creating dangerous delays that allow competitors to capture market opportunities first.

Highlight's consumer insights platform delivers comprehensive insights in just 3 weeks on average, significantly faster than conventional methods.

Our highly curated community achieves 90%+ completion rates, ensuring you get the complete feedback you need to make informed decisions quickly. This speed advantage allows you to validate concepts, refine products, and launch extensions before competitors even finish their research phase.

How can I make sure my idea screening reaches the right target consumers? A: Highlight's community spans diverse demographics and psychographics, allowing us to engage super niche audiences with incidence rates as low as 3%. Our screening process goes beyond basic demographics to verify lifestyle, usage patterns, and category involvement. With a 90%+ completion rate, you can be confident that your target consumers will actually participate and provide complete feedback.

This precision targeting means your screening insights reflect the real market you're trying to reach, not just general consumer opinions.

Validate your product line extension before launch

Interested in becoming a product tester?

Launch product expansions that consumers actually want with data-driven validation before you invest

We help you launch extensions that consumers actually want through rigorous testing and clear insights

Real-time consumer validation

Competitive positioning analysis

Risk assessment framework

How King's Hawaiian accelerated product line expansion through rapid consumer testing

Getting started is simple

Design your test

We ship your products

See your data instantly

Test your line extensions with confidence

Market demand validation

Brand-fit assessment

Feature priority ranking

Cross-selling potential analysis

See Highlight in action

Will consumers actually buy into your product line expansion?

Explore all our solutions

Common product line extension questions

The latest from Highlight