Make idea screening decisions based on real consumer behavior, not hunches
Skip the guesswork and validate product ideas with authentic feedback from your target audience in their natural environments.
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ACCELERATE IDEA SCREENING WITH PRECISION INSIGHTS
Reduce innovation risk with comprehensive idea management that reveals hidden concept flaws early
Screen hundreds of concepts rapidly using advanced analytics that reveal which ideas have genuine market potential.
Integrate with your existing R&D workflow to maintain momentum while improving decision quality.
Access real-time consumer feedback that goes beyond traditional surveys to capture authentic purchase intent.
WHY R&D TEAMS CHOOSE HIGHLIGHT FOR IDEA MANAGEMENT
We deliver reliable screening data in weeks, not months, so you can move promising ideas to development faster
Rapid concept validation
Get clear consumer signals on your product ideas within days. Our proven screening methodology quickly identifies which ideas resonate with your target audience and which ones will struggle in the market. You'll make confident investment decisions based on real consumer response, not internal assumptions.


Clear prioritization metrics
Receive straightforward scores and rankings that make concept selection obvious. Our screening reports highlight purchase intent, uniqueness ratings, and problem-solution fit scores in easy-to-digest formats. Your team can quickly identify the top 2-3 ideas worth further investment without drowning in complex data analysis.
Integrated product development workflow
Connect screening results directly to your existing product development process through detailed consumer insights and next-step recommendations. Use Highlight’s survey blueprints and automated analytics to get specific feedback on packaging, pricing, and positioning to guide your development team's decisions. You'll move from screening to development with clear direction, not just approval.

How Yolélé used idea screening to prioritize three fonio product concepts
- Energy bars and cheese puffs outperformed plant-based milk in consumer appeal testing, giving clear direction on which concepts to develop first
- Consumer education gaps were identified early - while "ancient African grain" caught attention, consumers needed more product information before purchase
- Quantitative scores aligned with qualitative feedback - high-scoring concepts received positive responses for being allergen-free and nutrient-dense
- Results supported partnership discussions with manufacturers by demonstrating proven consumer demand for specific product categories
Getting started is simple

Design your test
Define your objectives, create your survey, and set parameters for your ideal testers.

We ship your products
We handle recruitment and distribution to get your products into the right homes.

See your data instantly
Gather feedback through our platform and transform data into actionable insights.
Idea management use cases for faster, more accurate product insights
Early concept testing
Identify winning product concepts before investing in expensive development cycles. Screen multiple ideas simultaneously to focus resources on concepts with the highest market potential, reducing time-to-market and development costs.
Consumer preference analysis
Understand what drives purchase decisions by testing product attributes that matter most to your target audience. Gather reliable feedback on taste, texture, packaging, and price points to guide formulation and positioning strategies.
Competitive response planning
Evaluate how your new product ideas perform against existing market leaders through controlled comparison studies. Identify differentiation opportunities and potential market gaps before competitors can respond to your innovations.
Formula optimization testing
Refine product formulations by testing variations with real consumers in authentic usage scenarios. Compare ingredient alternatives, flavor profiles, or texture modifications to perfect your final product before production scaling.
Ready to find out which product ideas are winners?
Our idea management tool connects you with real consumers who provide honest feedback, so you can confidently move forward with concepts that align with market demand.
Explore all our solutions
Common idea screening questions
Highlight's customer insights platform supports both approaches, so you can move from screening multiple concepts to testing your winners in more detail with the same consumer panel.
Highlight's idea management capabilities connect you with a highly curated community of 260,000+ consumers who have helped improve products across most major CPG industries.
Our Highlighters undergo continuous quality monitoring and have collectively answered thousands of questions across diverse product categories. This means your screening decisions are based on thoughtful, verified responses rather than rushed or inaccurate feedback that could mislead your development strategy.
This precision targeting means your screening insights reflect the real market you're trying to reach, not just general consumer opinions.
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