In-Home Usage Testing (IHUT) Platform

Eliminate the guesswork with real-time analytics that reveal exactly how consumers interact with your products in their daily routines.

We handle all product distribution. Frozen, refrigerated, blinding, repack, returns, you name it.

Skip the months-long feedback cycles—our streamlined process delivers reliable insights in weeks, not quarters.

How King's Hawaiian used IHUT testing to optimize their product pipeline

With a 94% completion rate among 180 nationwide participants, King's Hawaiian received thorough, trustworthy feedback they could confidently use for business decisions.
The team received actionable consumer insights in under two weeks, allowing them to make precise pre-launch product tweaks rather than costly post-launch corrections.
Real-world testing revealed authentic reactions. Testing products in consumers' actual homes provided genuine usage insights that laboratory or focus group settings couldn't replicate for bakery products.
The testing provided clear direction on product formulation, brand fit assessment, and optimal pricing strategy all from a single study.

Design your test

Define your objectives, create your survey, and set parameters for your ideal testers.

We ship your products

We handle recruitment and distribution to get your products into the right homes.

See your data instantly

Gather feedback through our platform and transform data into actionable insights.

New product validation

Test your products with real consumers in their natural environments before committing to full production. Get authentic feedback that reveals how your product truly performs when people use it as intended in their daily routines.

Competitive benchmarking studies

Compare your products directly against competitors through blind testing protocols. Discover exactly where you stand in the market and identify specific areas where you can outperform the competition.

Formula reformulation testing

Evaluate product changes with existing users to ensure improvements don't compromise what customers already love. Validate that your reformulations maintain consumer satisfaction while addressing identified concerns.

Package design and claim testing

Test different packaging options and product claims to see which designs resonate most with your target audience. Understand how packaging and messaging impact purchase decisions and product perception in real shopping scenarios.

How can I ensure my in-home usage test delivers reliable data that won't mislead my product decisions? A: While traditional quantitative surveys see 30% of data thrown out as junk, Highlight maintains only 1-2% unusable responses through rigorous community screening. Our 48% acceptance rate means we're highly selective, using red herring questions to filter out inattentive participants and requiring additional verification for demographic accuracy. This careful curation results in 90%+ completion rates and eliminates the fear of making costly product decisions based on unreliable feedback. Your insights come from engaged, thoughtful participants who provide the authentic feedback needed to protect your brand reputation.

What's the fastest way to get actionable consumer insights from home usage testing without sacrificing quality? A: Speed and quality don't have to be mutually exclusive when you have the right community and processes in place. Highlight delivers complete product insights in approximately 3 weeks from recruit to final report, compared to traditional methods that can take months. This rapid turnaround comes from our pre-screened community of engaged participants who consistently achieve 90%+ completion rates. The quality remains high because our rigorous screening process ensures only 1-2% junk data versus the industry standard of 30%. You get reliable insights quickly enough to make informed decisions and stay ahead of market opportunities.

Can I test products with very specific target audiences, and how narrow can I get with participant selection? A: Absolutely—in fact, reaching niche audiences is one of our strongest capabilities. Highlight can engage super niche audiences with incidence rates as low as 3%, allowing you to test products with highly specific demographic, psychographic, or behavioral requirements.

Whether you need parents of children with specific dietary restrictions, users of particular beauty routines, or consumers with unique lifestyle preferences, we can find them. Our rigorous 48% community acceptance rate means we maintain detailed, verified profiles that allow for precise targeting. This capability is especially valuable for specialized products where broad consumer feedback might miss critical insights from your actual target market.

How can I validate that my product will perform well in the market before launch? A: Through our IHUT platform, consumers test products in their real-world environments, providing insights on actual performance rather than artificial lab conditions.

Our high-quality community ensures the feedback you receive accurately represents market sentiment. We can conduct efficacy testing to validate promised benefits, competitive usability testing to benchmark against rivals, and concept testing to assess market appeal.

With insights delivered in approximately 3 weeks, you have time to make necessary adjustments before launch while maintaining your timeline.

How do I analyze and interpret home usage test results to make informed product decisions? A: Highlight’s IHUT software provides real-time analytics and advanced reporting tools that help identify patterns in consumer behavior, product performance, and satisfaction metrics.

We support various analytical approaches including:

Sentiment analysis to understand emotional responses
Competitive benchmarking to assess market position
Usage pattern analysis to identify optimization opportunities
Claims substantiation to validate marketing messages

Fast, reliable IHUT testing services for better products

Interested in becoming a product tester?

See how customers use your product in a natural setting with in-home usage tests

We capture authentic consumer behavior, deliver reliable insights, and help you launch with confidence.

Test products in authentic usage environments

Access diverse household compositions and lifestyles

Gather high-quality, accurate quantitative and qualitative data

How King's Hawaiian used IHUT testing to optimize their product pipeline

Getting started is simple

Design your test

We ship your products

See your data instantly

Your flexible, agile IHUT product testing platform

New product validation

Competitive benchmarking studies

Formula reformulation testing

Package design and claim testing

See Highlight in action

Get the consumer insights you need to launch with confidence

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