Test your packaging for durability, usability, and appeal
Find out if your packaging actually works in the real world, from real users, then fix any issues before your product hits the shelves.
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Get your questions answered and see the platform in action with a personalized demo.

Interested in becoming a product tester?
Learn more about how to join the exclusive community of Highlighters.
TURN PACKAGING RISKS INTO COMPETITIVE ADVANTAGES
Advanced package testing software delivers the reliable consumer insights your packaging decisions demand
Eliminate costly redesigns by catching packaging problems before production, not after launch.
Gather authentic consumer feedback on packaging usability, appeal, and functionality in real-world conditions.
Reduce time-to-market with parallel testing workflows that accelerate your packaging development timeline.
WHERE RIGOROUS PACKAGE TESTING MEETS RELIABLE CONSUMER INSIGHTS
Our platform combines advanced testing methods with real consumer feedback to prevent costly packaging failures
Track every moment of the customer journey
Track detailed consumer behavior patterns—from first impression to final disposal—across diverse household environments. Our platform captures micro-interactions and usage habits that only emerge in real homes, revealing exactly where customers struggle or delight in ways that lab testing simply can't replicate.


Test across any market without the logistics headache
Scale testing across different demographics, regions, and household types without managing multiple vendors. Instead of coordinating with separate research firms in each market, our unified platform gives you access to qualified testers nationwide through a single dashboard and consistent methodology.
Get the full story behind the numbers
Capture rich qualitative insights alongside quantitative metrics for a complete picture of packaging effectiveness. While the data shows what's happening, our detailed consumer narratives and video feedback reveal why it's happening, giving you the context needed to make confident design decisions.
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Packaging and product optimization testing for Freestyle Snacks
- Achieved 92% completion rate (24 samples sent to 100 product testers)
- Received rich, qualitative data about their product packaging
- Benchmark data within the "better for you" snack category gave the Freestyle Snacks team the information they needed to create compelling retailer decks
- Freestyle Snacks gathered location-specific data that could inform their retail expansion strategy
Getting started is simple

Design your test
Define your objectives, create your survey, and set parameters for your ideal testers.

We ship your products
We handle recruitment and distribution to get your products into the right homes.

See your data instantly
Gather feedback through our platform and transform data into actionable insights.
See how your packaging really performs
Compare packaging redesigns to find the winning version
Run monadic tests of different packaging concepts to see which design elements actually drive purchase intent and satisfaction. Get definitive data on whether that new closure system or updated graphics will resonate with your target market.
Validate sustainable packaging alternatives
Before switching to eco-friendly materials, confirm they deliver the same protection and user experience customers expect. Test consumer perception of sustainability claims and whether green packaging actually influences purchase decisions in your category.
Test packaging durability across different climates
Evaluate how your packaging performs in various household environments, from humid bathrooms to temperature-fluctuating garages. Identify potential failure points that only emerge over weeks of real-world storage and handling conditions.
Refine e-commerce packaging for direct-to-consumer sales
Optimize packaging specifically for shipping and doorstep delivery rather than retail shelf appeal. Test protection levels, size efficiency, and unboxing experience to reduce damage claims while creating positive brand moments.
Stop the guesswork about consumer packaging preferences
Gather accurate feedback on packaging design, functionality, and appeal through structured testing that gives you the data you need for confident decisions.
Explore all our solutions
Common pack testing questions
Highlight combines IHUT with sensory evaluation and functional testing to capture both emotional responses and practical performance data about your packaging. Our selective community of Highlighters—filtered through tactics like red herring questions and additional demographic screening and verification—provides thoughtful, detailed feedback that traditional surveys miss.
While typical quantitative surveys discard 30% of responses as unreliable, our quality controls ensure only 1-2% of data is unusable. This methodology delivers comprehensive packaging insights in about 3 weeks, giving you confidence in consumer preferences before committing to production.
Highlight's in-home usage testing captures authentic consumer behavior, revealing how people open, store, and dispose of packaging when they're not being observed in artificial settings. Our approach uncovers practical issues like difficulty opening packages while multitasking, storage challenges in real kitchens, or unexpected usage patterns that lab testing cannot predict. The 90%+ completion rates from our engaged community provide comprehensive data about actual consumer experiences rather than hypothetical responses.
- Functional testing to ensure packaging performs as intended
- Sensory evaluation of visual appeal and tactile experience
- Claim testing to verify messaging resonates with target audiences
- Competitive benchmarking to position against market alternatives
Our diverse community provides feedback across different age groups, physical abilities, and cultural backgrounds that internal teams may not represent. The authentic environment testing reveals practical issues like packaging that tears incorrectly, labels that become illegible when wet, or containers that tip over easily on real countertops.
Resources, events, and more
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In the 2025 edition of the Highlight Sustainability Report, we look at year-over-year changes in the data from 2024 and explore how brands can create better products for people and the planet.
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Prior to working with Highlight, the Hanes team faced issues related to cost, speed and flexibility. Now, nothing goes to market without a wear test first.
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