Highlight
The Highlight Reel

Highlight Reel Episode 1: Is Better for You Better for Business?

  • Better-for-You
  • Highlight Reel

Nate Rosen and Dana Kim break down where the "better for you" opportunity is heading and the go-to-market strategies that separate winning brands from the rest.

Join "CPG sommelier" and entrepreneur Nate Rosen and Highlight founder and CEO Dana Kim as they discuss the state of "better for you," the brands winning big, and the strategies necessary to go to market with a product consumers love.

Seen enough? Test something real

Tell us what you’re working on and we’ll map the right study in a 30-minute strategy session — no commitment required.