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Unlock the power of product testing with Highlight's library of best practices, trend reports, case studies and more.
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Trend ReportHoliday shopping predictions: Who’s buying beauty this year?Read More
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Case StudyHow skincare brand Aeston West used Highlight for claims testingRead More
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Case StudyHow Simply Gum used Highlight to confidently expand beyond gumRead More
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Trend ReportThe 2025 trends that will shape the CPG industryRead More
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Trend Report17 brand collabs bringing innovation to food & beverage shelvesREAD MORE
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How Highlight cultivates an engaged community of product testersRead More
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Case StudyHow Aelia substantiated claims for go-to-market launchRead More
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Case StudyHow Papa Luc’s Provisions is claiming Haiti’s place at the CPG tableRead More
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Case StudyHow Maple Brothers is using consumer data to lay the groundwork for market launch successRead More
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Research Best Practices7 disadvantages of focus groups–and the best alternativesRead More
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Case StudyHow LOLA is listening to their consumers to create packaging that wins on-shelfRead More
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Case StudyHow Yolélé is bringing “super grain” fonio to the worldRead More
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Case StudyHow Eatiful Used Consumer Insights to Determine Product-Market Fit for US LaunchRead More
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Case StudyProduct Line Optimization for Postpartum Recovery ProductsRead More
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Case StudyRemoving Red Dye from a Leading Beverage BrandRead More
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How “Expect More, Pay Less” has transformed shopper expectationsRead More
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Trend ReportNew research shows the impact of inflation, tariffs on consumer spendingRead More
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Case StudyHow Hanes Built Wear Testing into their Product Innovation CycleRead More
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Research Best PracticesWhat is claims testing & how does it work?READ MORE
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Case StudyUnderstanding Usage & Barriers of Coffee Machine PrototypeRead More
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Case StudyClaim Confidence and Honed Messaging for CloroxRead More
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Case StudyClaims Validation for Wile Perimenopause SupplementRead More
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Top market research companies: your go-to guide for 2025Read More
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Case StudyBloxSnacks Gets the Data They Need for Retailer Sell-inREAD MORE
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Case StudyTree Top Refines Retailer Strategy with HighlightREAD MORE
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Case StudyProduct Optimization Testing for Fable FoodREAD MORE
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Case StudyProduct & Line Optimization for King's HawaiianREAD MORE
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Research Best PracticesThe risks of skipping alienation testingRead More
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Case StudyLine Extension & Performance Testing for Bare HandsREAD MORE
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Trend ReportThe 2025 trends that will shape the CPG industryRead More
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Case StudyAgile At Home Learning for Mondelēz x SnackFuturesREAD MORE
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Research Best PracticesHow to create marketing claims that people actually trust in 2025Read More
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Research Best Practices20 focus group questions that get beyond surface-level insightsRead More
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Case StudyPre-Launch Testing for Journ BeautyREAD MORE
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Research Best PracticesMarket research questions: How to get actionable consumer insightsRead More
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Case StudyAgile Sensory Testing for Cat Litter InnovationREAD MORE
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Research Best Practices11 ways to improve apparel & wear testing for clothing brandsRead More
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Case StudyProduct Optimization Testing for Freestyle SnacksREAD MORE
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Meet one of the sensory scientists guiding Highlight customers to product successREAD MORE
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Meet Highlight Senior Research Manager: Ajinkya GogteREAD MORE
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What sensory testing means to a sensory scientistREAD MORE
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Case StudyConcept Testing for Country LuauREAD MORE
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Research Best PracticesInnovation in CPG product development: The 5 step processREAD MORE
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Case StudyMessaging Refinement and Website Optimization for Explorer Cold BrewREAD MORE
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Case StudyPerformance Testing for Pilot PensREAD MORE
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Case StudyInnovation Exploration for Hand SanitizerREAD MORE
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