Ensure a successful launch
Before you go to market, ask your target consumers what they really think of your product.
Built for innovators. Loved by product teams. Trusted by leading brands.
Sound familiar?
When teams are preparing to launch
- You aren’t sure what shoppers will love — or hate — about your product
- You don’t know which features or attributes to highlight in your marketing
- You don’t have real consumer validation for social proof
The result
It could be a great product — without any reasons to believe.
Launch readinessclaims + reviews
“Clinically gentle on sensitive skin”88%
“Visible results in 2 weeks”76%
Consumers who agree, after 14 days in-homeSummaryPowered by Highlight AI
Gentleness outperforms efficacy as the stronger purchase driver among sensitive-skin shoppers.
In the platform
Launch smarter with Highlight
- Validating claims for compelling messaging
- Validating performance with longitudinal in-home usage testing
- Using AI to surface common consumer concerns and preferences
- Generating authentic consumer reviews that convert on your PDP
Validate before you launch
Claims testing
Get the consumer perception data you need to show performance and efficacy in your marketing.
Product validation
Validate your product meets the mark on price, competitive positioning, repeat purchase, and more.
In-home usage testing
Put your product in real consumer homes to see how it performs in real-life routines.
See how Highlight helps teams validate and launch
Get a personalized walkthrough of how to go to market with confidence.