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VALIDATE

Ensure a successful launch

Before you go to market, ask your target consumer group what they really think of your product.
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Built for innovators. Loved by product teams. Trusted by leading brands.
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When teams are preparing to launch

  • You aren't sure exactly what shoppers will love (or hate) about your products
  • You don't know what features or attributes to highlight in your marketing campaigns
  • You don't have real consumer validation for social proof

The result could be a great product - without any reasons to believe.
Accelerated development cycles
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Highlight helps teams launch smarter by:

  • Validating claims for compelling messaging
  • Validating product performance with longitudinal, in-home usage testing
  • Using AI to surface common consumer concerns and preferences
  • Generating authentic consumer reviews for PDP that convert

With Highlight, market validation looks like:
High Quality Light

CLAIMS TESTING

Get the consumer perception data you need to show performance and efficacy in your marketing.

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Insights Light

PRODUCT VALIDATION

Validate your product meets the mark on metrics like price, competitive positioning, repeat purchase and more.

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In-Home Light

IN-HOME USAGE TESTING

Put your product in real consumer homes to reveal how the product performs in real-life environments and routines.

 

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See how Highlight helps teams validate and launch 

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Take back innovation

Join Head of Customer Development Carly Shira to learn proven tactics and frameworks for countering the macroeconomy with consumer research that drives efficient and effective product development.

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