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Why Highlight

Streamline research with the only in-home product testing platform that provides full visibility from recruit to data-set.

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What's Included

Highlight streamlines everything from recruit to data set, including all the logistics of getting your product to your target customers, whether they are cat-owning millennials or women over 50 in California with oily skin looking for retinol.

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Highlight makes everyone a research pro

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Use consumer insights for holiday shopping predictions

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Accelerate your product testing timelines with smarter consumer research surveys

Our advanced survey platform helps you collect reliable data from thousands of consumers quickly, giving you the insights you need to avoid costly product failures.

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Interested in becoming a product tester?

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WHERE SMART SURVEYS MEET SMARTER DECISIONS

Transform scattered feedback into clear product decisions with advanced analytics and a pre-vetted, high-quality nationwide community of respondents
Quantitative Dark

Capture authentic consumer reactions with conditional logic that adapts questions based on responses, ensuring you get the deep insights that matter.

Research Dark

Deploy customizable surveys to 1,000+ consumers in days, not weeks, using 160+ customizable templates designed by in-house research experts specifically for product testing and validation.

Qualitative Dark

Tap into Highlight’s highly engaged, pre-vetted community of product testers for high-quality, articulate responses that help you get to the “why” behind the “what” faster. 

WHY CONSUMER INSIGHTS, R&D, AND BRAND TEAMS CHOOSE HIGHLIGHT FOR RELIABLE CONSUMER FEEDBACK

Accelerate research timelines, capture genuine consumer feedback, and uncover deeper insights

Use expert-built surveys

With Highlight, anyone can be a research pro. Set up fast, intuitive, and methodologically sound surveys using any of Highlight’s 160+ Survey Blueprints and robust Question Library to drag, drop, and in-line edit your way to the ideal survey for your business questions.  
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Real-time response monitoring

Watch your data collection unfold live with instant response tracking and quality indicators. Spot patterns as they emerge, identify potential issues before they affect your timeline, and make informed decisions about when you have enough responses to move forward with confidence.

 

Automated AI-powered quality assurance

Built-in validation checks flag inconsistent responses, detect speeders, and identify suspicious patterns before they compromise your data integrity. Spend less time cleaning datasets and more time analyzing meaningful insights that actually inform your product development decisions. Learn more about how Highlight AI powers higher quality, faster research.

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How Yolélé used product validation testing to validate a new product concept

  • 326 Highlight testers delivered rapid consumer insights 
  • 5 days from survey distribution to completion
  • 19 words long for the average open-ended response
  • Actionable feedback for most favorable product concepts, barriers to overcome, packaging inspiration and consumer acceptance metrics 

READ THE CASE STUDY

Getting started is simple
Design your test

Design your test

Define your objectives, create your survey, and set parameters for your ideal testers.

We ship your products

We ship your products

We handle recruitment and distribution to get your products into the right homes.

See your data instantly

See your data instantly

Gather feedback through our platform and transform data into actionable insights.

Gather consumer insights faster
Insights Light

Launch readiness testing  

Validate your product concept before committing to prototyping and manufacturing. Gather critical feedback from real consumers to identify winning ideas and make crucial adjustments that could mean the difference between success and costly waste.

Product Intellligence Light

Concept validation surveys

Test multiple product concepts simultaneously to identify the strongest opportunities before investing development resources. Compare consumer reactions across different variations to focus your team's efforts on the concepts with the highest market potential.

Research Light

Understand your consumer groups deeply

Start with clarity on who you’re building for and what motivates them. Use the Highlight Audience Profiler survey blueprint to build a sharper definition of your target consumers, reveal what makes them tick, and guide smarter marketing, innovation, and product strategies.

Quantitative Light

Test new packaging concepts 

Before you send anything for manufacturing, upload packaging designs and concepts to Highlight to gather honest feedback from our pre-vetted community. Make valuable adjustments before investing a cent in material development.

See Highlight in action

Watch how leading CPG brands are leveraging Highlight's platform to transform their product testing process, capture authentic consumer insights, and bring winning products to market faster.

Build surveys that capture what consumers really think

Create targeted, purpose-built questionnaires that dig deeper than surface-level responses, giving you the nuanced feedback your product decisions demand.

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Common digital testing questions
How can online surveys help reduce our product development timeline from concept to launch? A: Traditional product testing methods often take 6-12 months, creating bottlenecks that jeopardize launch deadlines and revenue targets. Highlight's in-home product testing platform delivers insights in approximately 3 weeks from recruit to final results, dramatically compressing your development cycle. Our 90%+ completion rates mean you get the data you need quickly, while our selective community (only 48% acceptance rate) ensures reliable feedback that won't lead you astray. Unlike traditional surveys where 30% of data gets discarded as junk, Highlight maintains only 1-2% unusable responses, giving you confidence in your decisions. This speed and reliability help R&D teams meet aggressive launch timelines while reducing the risk of costly product recalls.
What features should I look for in an online survey tool to gather reliable consumer feedback for product development? A: The most critical feature is data quality—look for platforms that actively filter out low-quality respondents rather than relying on post-collection cleanup. Highlight's rigorous screening process includes "red herring" questions and demographic verification, resulting in only 1-2% junk data compared to the industry average of 30%. You'll also want real-world testing capabilities like in-home usage trials (IHUT), sensory evaluation, and prototype testing to capture authentic consumer behavior.
How can I ensure my online market research surveys generate actionable insights for product launch decisions? A: The key lies in combining a pre-vetted, high-quality community of respondents with rigorous methodology crafted by research experts, and following up with real-world testing environments that mirror actual consumer usage. Highlight's comprehensive testing suite includes concept testing, claim testing, package testing, and efficacy validation—injecting every step of the product lifecycle with consumer insights. Our Highlighter community has evaluated over 260,000 products, providing the depth of experience needed to generate meaningful feedback on everything from taste and functionality to packaging appeal. With our 48% community acceptance rate, you're getting insights from consumers who consistently provide thoughtful, detailed responses. This approach helps you make confident decisions about product features, positioning, and market readiness within our typical 3-week turnaround time for physical product testing, and mere days for digital online surveys.
What's the best way to validate product concepts quickly without sacrificing data quality? A: Speed and quality don't have to be mutually exclusive when you have the right testing infrastructure and community. Highlight's concept testing and product validation services deliver results in days for online-only surveys, or as little as 3 weeks for physical product testing, while maintaining exceptional data integrity through our selective screening process. Our platform supports multiple validation methods including prototype testing, message testing, and competitive usability testing, allowing you to test different aspects simultaneously. The 90%+ completion rates we achieve mean you get full datasets quickly, while our ability to target niche audiences (down to 3% incidence rates) ensures you're testing with the right consumers.
How can online consumer surveys help reduce the risk of product launch failures? A: Product launch failures often stem from insufficient or unreliable consumer feedback during development, leading to products that miss market expectations. Highlight's comprehensive testing approach includes functional testing, efficacy testing, and longitudinal studies that reveal how products perform over time in real-world conditions. Our rigorous community standards ensure that only 1-2% of data is unusable, compared to 30% in typical surveys, giving you reliable insights to base critical decisions on. The platform's ability to conduct everything from sensory evaluation to claims substantiation helps identify potential issues before they become costly problems. With insights delivered in approximately 3 weeks, you can course-correct quickly and confidently, protecting your product investment and profit margins.

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