Better-for-you
See how brands like yours are building better-for-you products people love.
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Featured content
Case studyProduct concept validation
How Yolélé is bringing "super grain" fonio to the world
Read more WebinarProtein
Highlight Showcase 2025: The power of protein ft. CLIF & Sourmilk
Read more WebinarBFY snacksFiber
The Highlight Reel: Move over, protein. It’s time to fibermaxx.
Read more Case studyPositioningSensory testingCompetitive testing
How Simply Gum used Highlight to confidently expand beyond gum
Read more Highlight researchBFY beveragesTrend report
Original research: Are consumers really drinking less?
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The Highlight Reel: Is "Better for You" better for business?
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Press
3 trends driving growth in the "Better for You" space
In this piece from Food Dive, see the original research from Highlight showing how GLP-1s, sugar, and protein are shaping consumer preferences.
Read nowPrepare your product research roadmap
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Case study
Reformulation for Regulators & Consumer Preferences
Learn how one legacy beverage brand updated their formula for evolving consumer preferences and food safety regulations.
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On-demand webinar
Spindrift: How to Drive High-Impact Innovation
Hear from Spindrift VP (formerly of Williams-Sonoma and Grove Collective) Jon Silverman on what it takes to build a brand for lasting success.
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Guide
Product Testing for Precision
See how phasing your approach to research can give you more reliable insights into future market performance.
DownloadBring better-for-you claims to real consumers
See how Highlight validates the products, claims, and positioning behind the better-for-you category — book a session to get started.