Explore & Ideate
Understand the research methodologies that build the foundation of successful product development.
BLOG: RESEARCH BEST PRACTICES
Identify Your “White Space Opportunity”: Untapped Value You Can Capitalize On
See how CPG companies are creating the future one innovation at a time, from collagen-infused prebiotic sodas to solid shampoo bars that replace the plastic from multiple bottles, identifying your white space opportunity is key to success on shelf.
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Prepare your product research roadmap
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CASE STUDYReformulation for Regulators & Consumer PreferencesLearn how one legacy beverage brand updated their formula for evolving consumer preferences and food safety regulations.WATCH NOW
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ON-DEMAND WEBINARSpindrift: How to Drive High-Impact InnovationHear from Spindrift VP (formerly of Williams-Sonoma and Grove Collective) Jon Silverman on what it takes to build a brand for lasting success.WATCH NOW

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GUIDEProduct Testing for PrecisionSee how phasing your approach to research can give you the more reliable insights of future market performance.WATCH NOW

