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Explore & Ideate Understand intersection of opportunities and consumer needs to fuel innovation
Prototype & Test Test and learn across product attributes to de-risk innovation
Validate & Launch Confirm product is launch-ready and delivers on its promise
Understand & Diagnose Evaluate evolving consumer preferences and behaviors
Optimize & Refine Continuously enhance the consumer experience
Extend & Expand Grow your innovation & renovation pipeline

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Alcohol & NA
Apparel
Food & Beverage
Footwear
Household Goods
Kids & Baby
Personal Care & Beauty
Pet Care

Featured Use Cases
In-Home Usage Testing
Alienation Testing
Competitive Benchmarking
Claims Testing & Substantiation
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Rating & Review Generation
Taste & Sensory Testing
Audience Profiling
Package Testing

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Better-For-You
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Use consumer insights for holiday shopping predictions

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Platform Product Use Cases Industries Featured Use Cases Content Expertise

Platform Overview Highlight AI Survey Builder Insights Suite Community New Features Explore & Ideate Prototype & Test Validate & Launch Understand & Diagnose Optimize & Refine Extend & Expand Alcohol & NA Apparel Food & Beverage Footwear Household Goods Kids & Baby Personal Care & Beauty Pet Care In-Home Usage Testing Alienation Testing Competitive Benchmarking Claims Testing & Substantiation Concept Testing Prototype Testing Rating & Review Generation Taste & Sensory Testing Audience Profiling Package Testing Resource Hub Case Studies Research Best Practices Trend Reports Better-For-You Sustainability Functional Products Private Label Intimate / Sensitive

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Private Label

See how retailers are delighting loyal shoppers with products they love.

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CVS Health for Retail Dive: Owning success for your owned brands

case study
personal care

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REPORT: Don't call it private label - how store brands are winning big

TREND REPORT
ORIGINAL RESEARCH

favorite store brands

ORIGINAL RESEARCH: From Gifts to Groceries

CONSUMER INSIGHTS
ORIGINAL RESEARCH

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INTERVIEW

Spindrift: How to Drive Sustainable Innovation

In this interview from Highlight Spark, Spindrift VP Jon Silverman (formerly of Williams-Sonoma and Grove Collective) shares what it takes to build a sustainable, great tasting brand that wins on shelf.

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Webinar

CASE STUDYHow Tree Top cracked the code on kids' applesauce testingTree Top needed to know which flavors kids loved the most to launch with winning flavors. Highlight's product testing community stepped in to help.READ NOW

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ON-DEMAND WEBINARWhat consumer insights predict about holiday spendingIn this session from Highlight Showcase 2025, we cover original research highlighting year-over-year saving and spending habits, private label loyalty, and predictions for 2026.WATCH NOW

Product testing for precision

GUIDEProduct Testing for PrecisionSee how phasing your approach to research can give you the more reliable insights of future market performance.WATCH NOW

Highlight's in-home product testing platform streamlines everything from recruit to data set, including all the logistics of getting product to target consumers.

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