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Private label

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Featured content

CVS Health for Retail Dive: Owning success for your owned brands
Case studyPersonal care
CVS Health for Retail Dive: Owning success for your owned brands
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Report: Don’t call it private label — how store brands are winning big
Trend reportOriginal research
Report: Don’t call it private label — how store brands are winning big
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Original research: From Gifts to Groceries
Consumer insightsOriginal research
Original research: From Gifts to Groceries
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Fred Hart on 2026 packaging trends
Highlight reel

Fred Hart on 2026 packaging trends

In this interview by Emma Steele, Head of Disruptive & Emerging Brand Partnerships, CPG design & branding expert Fred Hart shares his reflections from 2025 and predictions for 2026 — including the ways private label brands can double down on their success.

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How Tree Top cracked the code on kids’ applesauce testing
Case study
How Tree Top cracked the code on kids’ applesauce testing

Tree Top needed to know which flavors kids loved the most to launch with winning flavors. Highlight’s product testing community stepped in to help.

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What consumer insights predict about holiday spending
On-demand webinar
What consumer insights predict about holiday spending

In this session from Highlight Showcase 2025, we cover original research highlighting year-over-year saving and spending habits, private label loyalty, and predictions for 2026.

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Product Testing for Precision
Guide
Product Testing for Precision

See how phasing your approach to research can give you more reliable insights into future market performance.

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Win shelf space with validated private label products

See how Highlight helps retailers test owned-brand products against loyal shoppers — book a session to get started.

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