Private Label
See how retailers are delighting loyal shoppers with products they love.
HIGHLIGHT REEL
Fred Hart on 2026 packaging trends
In this interview by Emma Steele, Head of Disruptive & Emerging Brand Partnerships, CPG design & branding expert Fred Hart shares his reflections from 2025 and predictions for 2026 - including the ways private label brands can double-down on their success.
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CASE STUDYHow Tree Top cracked the code on kids' applesauce testingTree Top needed to know which flavors kids loved the most to launch with winning flavors. Highlight's product testing community stepped in to help.READ NOW

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ON-DEMAND WEBINARWhat consumer insights predict about holiday spendingIn this session from Highlight Showcase 2025, we cover original research highlighting year-over-year saving and spending habits, private label loyalty, and predictions for 2026.WATCH NOW

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GUIDEProduct Testing for PrecisionSee how phasing your approach to research can give you the more reliable insights of future market performance.WATCH NOW

