Intimate & sensitive

See how brands like yours are conducting consumer and efficacy research with hard-to-reach segments.

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Featured content

Case studyPersonal care

How LOLA is listening to their consumers to create packaging that wins on-shelf

Case studySupplementsEfficacy testing

How Wile used longitudinal testing to validate claims

Case studyKid testing

Video: Fragrance testing with Gen Alpha

WebinarKid testing

Highlight Spark: Kid-Tested, Parent-Approved ft Frida & Once Upon a Farm

Case studyUnderwear testingApparel

How Hanes built wear testing into their product innovation cycle

Case studyWellnessSupplements

Product line optimization for postpartum recovery products

Interview

Spindrift: How to Drive Sustainable Innovation

In this interview from Highlight Spark, Spindrift VP Jon Silverman (formerly of Williams-Sonoma and Grove Collective) shares what it takes to build a sustainable, great-tasting brand that wins on shelf.

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Prepare your product research roadmap

Case study

How Tree Top cracked the code on kids’ applesauce testing

Tree Top needed to know which flavors kids loved the most to launch with winning flavors. Highlight’s product testing community stepped in to help.

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On-demand webinar

Food Dive: How to build joy into every bite

Watch this replay from Food Dive with Brigette Wolf, Chief Marketing Officer at My/Mochi, about how her team is building more sustainable, healthier sweets shoppers love.

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Guide

Product Testing for Precision

See how phasing your approach to research can give you more reliable insights into future market performance.

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Reach the hard-to-reach with confidence

See how Highlight recruits and researches sensitive, niche, and hard-to-reach audiences — book a session to get started.

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