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...and avoid updates that hamper it. See how your product should evolve to sustain consumer loyalty and grow sales.
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When teams are considering product updates

  • They are under pressure to react quickly to supply chain pressures
  • They risk making changes that could alienate current shoppers
  • They're responding to evolving consumer preferences for ingredient updates

The result is huge risk to disrupt successful past performance.
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Highlight helps teams reformulate smarter by:

  • Testing prototypes with real consumers
  • Automatically applying in-platform research standards for rigorous results
  • Pinpointing the attributes that caused consumer content or discontent

With Highlight, updating your product looks like:
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IN-HOME USAGE TESTING

Put your product in real consumer homes to reveal how the product performs in real-life environments and routines.

 

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ALIENATION ANALYSIS

Identify the elements of your reformulation, new packaging, or new branding that risk alienating current consumers.

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See how Highlight helps product teams optimize 

Get a personalized walkthrough of how to launch reformulations with confidence.
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Join Head of Customer Development Carly Shira to learn proven tactics and frameworks for countering the macroeconomy with consumer research that drives efficient and effective product development.

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