Pulse
Take the pulse of your audience in seconds, not survey cycles.
AI Twins of real Highlighters, built from millions of data points. Get feedback on anything from a napkin sketch to a finished concept.
Pulse· Packaging and shelf appeal: protein sparkling waterPulse summarized 20 Twin responses · 9sAbout 4 in 10 would try it — as a better seltzer, not a protein drink. Carbonation level is the biggest risk; price is the second gate.
Your best ideas die before they’re ever tested.
Recruiting a focus group for a napkin sketch isn’t worth the six weeks or the budget — so early concepts get greenlit or killed on gut feel. The riskiest decisions in your pipeline are the ones made with the least data.
Pulse gives every idea a first read — before you spend a dollar on development.
From idea to insight in three steps
No recruiting, no scheduling, no waiting on a report. Just ask.
Pulse
Pulse summarized 20 Twin responses · 9sAbout 4 in 10 would try it — as a better seltzer, not a protein drink. Carbonation level is the biggest risk; price is the second gate.
Every Twin is one real person's perspective
Each Twin is modeled on one real Highlighter — scaling our network of real people and real perspectives, backed by millions of data points from real surveys and in-home product tests.
Individual voices — the split and the minority view stay visible.
Not personas. Twins.
Most AI consumer simulations average people into a composite — a person who doesn't actually exist.
of human-level consistency
In a blind study on concepts they'd never seen, Highlight Twins matched real Highlighters' answers nearly as often as people match their own earlier answers.
Download the validation study →Consumer product research is all we do — from recruiting to in-home testing.
Modeled on real people testing real products at home, often dozens of times each.
Every new test makes Twin responses more accurate.
Research expertise, built in
And a researcher in every discussion.
You’re not just chatting with Twins. You’re working with a researcher.
Pulse is where research starts, not where it ends
Start with a read from Twins, then take your strongest ideas to real Highlighters — all on one platform.
Explore the platform →Five ways teams put Pulse to work
However your team works, your audience is ready when you are.
Understand your consumer
Ask the bigger questions — what people wish existed, what they’ll pay more for, how they think about a category.
Catch weak ideas early
Pulse gives you an instant layer to catch weak ideas before a single product ships.
Refine an idea before you build it
Start with what you’re thinking, see how your audience responds, and let their responses reshape the positioning and value props.
Choose what moves on to real-world testing
Use Pulse as a fast first-pass filter, so only your strongest ideas go to concept and in-home testing.
Make the case with data
Bring real responses to the meeting. Support proposed changes and early decisions with data, not just instinct.
Your audience is waiting. What will you ask?
Instant answers from Twins of real Highlighters, grounded in real product testing. See Pulse in action with your own idea.