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UNDERSTAND

Diagnose in-market performance

Get to the bottom of your product's in-market performance to optimize performance and drive more sales.
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Built for innovators. Loved by product teams. Trusted by leading brands.
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When teams are trying to diagnose 

  • Underperformance at retail could be caused by many different factors
  • Retail measurement data is expensive - and may not reveal the root of the problem
  • Teams are too close to the product to have an unbiased opinion

The result is making updates blindly or against biased feedback.
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Highlight helps teams diagnose issues smarter by:

  • Pinpointing the sensory metrics causing consumer discontent
  • Using AI to surface insights from unstructured qualitative feedback 
  • Measuring product usage in-home to understand points of failure in real-life environments
  • Facilitating blinded head-to-head competitive testing & category benchmarking to better understand your category

With Highlight, understanding your opportunities looks like:
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IN-HOME USAGE TESTING

Put your product in real consumer homes to reveal how the product performs in real-life environments and routines.

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BENCHMARKING

See where your results stand against category norms to get to the bottom of your performance.

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RATINGS & REVIEWS

Crowdsource the real consumer ratings you need to build PDP that convert - and learn what customers love the most.

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COMPETITIVE TESTING

Blind your product and pit it against the leading category competitors to see where you win and where you lose.

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See how Highlight helps teams understand & diagnose 

Get a personalized walkthrough of how to find your next big opportunity.