Diagnose your in-market performance
Get to the bottom of how your product performs in market — and what to fix to drive more sales.
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Sound familiar?
When teams are trying to diagnose
- Underperformance at retail could be caused by many different factors
- Retail measurement data is expensive — and may not reveal the root of the problem
- Teams are too close to the product to have an unbiased opinion
The result
Making updates blindly — or against biased feedback.
Penalty analysisin-market SKU
AttributeConsumer read%PenaltyFlavorJust about right71—SweetnessNot sweet enough28-0.87AromaJust about right64—ColorToo bright33-1.05
Highlight AIColor, not flavor, is driving the repeat-purchase dip
In the platform
Diagnose smarter with Highlight
- Pinpointing the sensory metrics causing consumer discontent
- Using AI to surface insights from unstructured qualitative feedback
- Measuring in-home usage to find points of failure in real-life environments
- Running blinded head-to-head competitive tests and category benchmarks
Get to the root of performance
In-home usage testing
Put your product in real consumer homes to see how it performs in real-life routines.
Benchmarking
See where your results stand against category norms to get to the bottom of your performance.
Ratings & reviews
Crowdsource the real consumer ratings you need — and learn what customers love most.
Competitive testing
Blind your product and pit it against category leaders to see where you win and where you lose.
See how Highlight helps teams understand & diagnose
Get a personalized walkthrough of how to find the root cause.