Test & iterate to create winning products
Put prototypes to the ultimate stress test — with real consumers, in the organic environment of their own homes.
Built for innovators. Loved by product teams. Trusted by leading brands.
Sound familiar?
When teams are creating new products
- You’re under a time crunch to get to market
- You’re investing heavily in development, branding, and advertising
- Consumer perception can make or break your success
- You need to see how the product performs in the real world
The result
Risky launches with big unknowns.
Prototype rounds3 iterations
v1v2v3latestOverall liking587184Texture446281Sweetness JAR516878Purchase intent496680
Highlight AIUsers cite sweetness — not texture — as the reason they’d buy v3
In the platform
Prototype smarter with Highlight
- Testing — and retesting — concepts and prototypes with real consumers
- Identifying strengths and weaknesses on key sensory metrics
- Using AI to surface qualitative trends
- De-risking your launch with real consumer data
Put prototypes to the test
Concept testing
See how real consumers in your target audience react to stimuli of your product.
Pack testing
Hear what consumers think about new packaging — or test updates in-home for honest feedback.
In-home usage testing
Put your product in real consumer homes to see how it performs in real-life routines.
Sensory testing
Pinpoint where your prototype is too sweet, too mushy, too salty — and just about right.
Message testing
Measure how updates to your on-pack, on-site, and on-shelf messaging will land.
See how Highlight helps teams test and iterate
Get a personalized walkthrough of how to de-risk your next launch.