PROTOTYPE
Test & iterate to create winning products
Put your prototypes to the ultimate stress test - with real consumers, in the organic environment of their own homes.
When teams are creating new products
- You're under a time crunch to go to market quickly
- You're investing heavily in development, branding, advertising & more
- Consumer perception can make or break your success
- You need to see how the product performs in "the real world"
The result is risky launches with big unknowns.
Highlight helps teams prototype smarter by:
- Testing (and retesting) concepts & prototypes with real consumers
- Identifying strengths & weaknesses according to key sensory metrics
- Using AI to surface qualitative trends
- De-risking your launch with real consumer data
With Highlight, testing & iterating looks like:
CONCEPT TESTING
See how real consumers in your target audience react to stimuli (images) of your product.
PACK TESTING
Hear what consumers think about new packaging or test packaging updates in-home for honest feedback.
IN-HOME USAGE TESTING
Put your product in real consumer homes to reveal how the product performs in real-life environments and routines.
SENSORY TESTING
Pinpoint where your prototype is too sweet, too mushy, too salty, and just about right.
MESSAGE TESTING
Measure how updates to your on-pack, on-site, on-shelf messaging and more will impact your product's fate.
See how Highlight helps teams explore and innovate
Get a personalized walkthrough of how to find your next big opportunity.
WEBINAR
Take back innovation
Join Head of Customer Development Carly Shira to learn proven tactics and frameworks for countering the macroeconomy with consumer research that drives efficient and effective product development.
MORE RESOURCES
Prepare your product research roadmap
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