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PROTOTYPE

Test & iterate to create winning products

Put your prototypes to the ultimate stress test - with real consumers, in the organic environment of their own homes.

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Built for innovators. Loved by product teams. Trusted by leading brands.
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When teams are creating new products

  • You're under a time crunch to go to market quickly
  • You're investing heavily in development, branding, advertising & more
  • Consumer perception can make or break your success
  • You need to see how the product performs in "the real world"

The result is risky launches with big unknowns.

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Highlight helps teams prototype smarter by:

  • Testing (and retesting) concepts & prototypes with real consumers
  • Identifying strengths & weaknesses according to key sensory metrics
  • Using AI to surface qualitative trends
  • De-risking your launch with real consumer data

With Highlight, testing & iterating looks like:

Product Intellligence Light

CONCEPT TESTING

See how real consumers in your target audience react to stimuli (images) of your product.

Packaging Light

PACK TESTING

Hear what consumers think about new packaging or test packaging updates in-home for honest feedback.

In-Home Light

IN-HOME USAGE TESTING

Put your product in real consumer homes to reveal how the product performs in real-life environments and routines.

Food & Bev Light-1

SENSORY TESTING

Pinpoint where your prototype is too sweet, too mushy, too salty, and just about right.

Marketing Light-2

MESSAGE TESTING

Measure how updates to your on-pack, on-site, on-shelf messaging and more will impact your product's fate.

See how Highlight helps teams explore and innovate 

Get a personalized walkthrough of how to find your next big opportunity.

Carly Shira

WEBINAR

Take back innovation

Join Head of Customer Development Carly Shira to learn proven tactics and frameworks for countering the macroeconomy with consumer research that drives efficient and effective product development.