Real consumers. Real feedback. A research community that moves the needle
Highlight gives you direct access to 60,000 pre-vetted consumers — ready to test your products, share honest feedback, and help you make confident decisions before you go to market.
Join the exclusive community of Highlighters — get early access to new products and get paid for honest feedback.
Connect directly with your target consumers — and validate before you launch
One engaged community, three ways it pays off.
Real-time reactions to packaging, claims, and concepts from consumers actively using products like yours in daily life.
Cut research timelines with community engagement, live dashboards, and automated analysis — not another quarter-long study.
Catch issues through iterative testing before they turn into costly recalls — and reach launch with consumer confidence behind you.
We build the community, gather real-world feedback, and surface the data that prevents costly failures
No generic focus groups or stale demographic assumptions. We recruit, screen, and maintain engaged panels of your exact target consumers — so every decision comes from the people who matter to your business.
Gather responses through surveys, photo submissions, video testimonials, and daily usage logs. A continuous feedback loop catches issues early — when fixes are cheap and fast — and brings real confidence to launch.
Turn raw feedback into presentation-ready insight. Highlight AI finds patterns, tracks sentiment, and segments by demographic automatically — so your team spends time on decisions, not data wrangling.
How Aeston West used community research to validate skincare claims
- Built a targeted community of real consumers — including sensitive-skin users who genuinely matched the brand’s audience — for unbiased, in-home feedback.
- Validated product claims with authentic community insight, proving visible, tangible results from real-world use rather than internal or clinical perspectives alone.
- Measured repurchase intent directly from the community to understand commercial viability before launch.
- Captured rich qualitative video feedback that informed launch messaging and go-to-market with confidence.
Getting started is simple
You design the test. We do the heavy lifting. The data shows up while it’s still useful.
Define your objectives, surveys, and ideal tester demographics. Highlight AI guides you as you build — and every project is reviewed by an expert researcher.
We recruit and vet the right testers, then pick, pack, and ship your products into the right homes. You never touch a carrier.
Feedback streams into your live dashboard as testers actually use the product — quant, qual, photo, and video in one view.
Accelerate product launch success rates
The same engaged panel, pointed at every decision between idea and shelf.
See how your marketing claims land with real consumers before you spend on campaigns — which messages spark connection and drive purchase consideration.
Test early ideas with your target audience before you invest in development. Honest feedback on features, positioning, and appeal — so you avoid costly missteps.
Compare packaging options through real consumer reactions to see which designs win purchase intent — color, messaging, and shelf presence.
Find optimal price points by testing willingness to pay across scenarios. Price-sensitivity and value-perception data to inform go-to-market.
A community built for data you can trust
Quality is recruited in, not cleaned up after. The numbers show it.
pre-vetted Highlighters in the community
study completion rate
selective community acceptance rate
junk data — vs. a 30% industry average
incidence audiences we can still reach
from recruit to final results
Already have a community? Put them to work on Highlight
Run your own customers, superfans, and recruited audiences through the same research workflows, automation, and analytics.
- Run studies with the people you choose — your own customers, superfans, or an audience you recruit yourself — instead of our Highlighter community.
- Decide exactly who you invite, how studies are accessed, and whether research is shared across your org or kept fully private.
- Participants join with a simple email invite and complete structured profile questions — improving data quality and completion rates.
- Use your community for everything from concept validation and claims testing to post-purchase insights and ongoing product optimization.
Explore all our solutions
Product testing community questions
Everything teams ask before they put a community to work.
How does a community reduce failed launches?
You validate concepts, packaging, and claims with your target consumers before launch — catching weak ideas before they reach the shelf. Highlight studies hit 90%+ completion with highly engaged participants. A selective 48% community acceptance rate and just 1–2% junk data — versus a ~30% industry average for unusable responses — mean you can trust the feedback enough to make critical product calls.
Can you reach niche audiences?
Yes. We recruit highly specific segments down to a 3% incidence rate — specialized diets, lifestyle groups, and unusual use cases that traditional research misses or prices out. Every Highlighter is screened and verified for demographic and psychographic accuracy, so even hard-to-reach R&D audiences are within reach.
How does this compare to focus groups?
Community testing captures real behavior in real homes, not an artificial room. While much legacy research still leans on focus groups prone to groupthink and surface answers, in-home usage testing plays out over time — producing more honest individual feedback and far less junk data about real performance, usability, and satisfaction.
How do you keep feedback high-quality?
It starts with the right people. A selective 48% acceptance rate, screening questions, and attention checks hold junk data to 1–2% versus a 30% industry standard. Highlighters have answered thousands of questions and consistently show up to give detailed, honest feedback — so you can base decisions on the data, not second-guess it.
How fast can I get insights?
About 3 weeks from recruit to final results, because our pre-screened community can be mobilized quickly. High completion rates mean no delays from low participation or poor response quality — so you can adjust formulation, packaging, or messaging before your launch deadline.
The latest from Highlight
The 2025 Highlight Sustainability Report looks at year-over-year changes in the data — and how brands can build better products for people and the planet.
DownloadCost, speed, and flexibility were the blockers. Now nothing goes to market without a wear test first.
ReadSpindrift VP and Williams Sonoma alum Jon Silverman on building a better-for-you brand people love.
WatchSee your community in action
Watch how leading CPG brands use Highlight to capture authentic consumer feedback — and bring winning products to market faster.