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Transform your consumer insights with a dedicated research community

Get the accurate feedback you need to prevent costly product recalls and failed launches while streamlining your entire validation process.

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TURNING CONSUMER VOICES INTO REVENUE WINS

Connect directly with your target consumers to validate products before they hit the market
Qualitative Dark

Get real-time feedback on packaging, claims, and product concepts from consumers actively using similar products in their daily lives.

Speedy Dark

Cut research timelines from months to weeks and weeks to days with community engagement, real-time dashboards, and automated analytics.

Cost Savings Dark

Mitigate product launch failures through iterative testing that catches issues before they become costly recalls.

HOW LEADING BRANDS BUILD SUCCESSFUL PRODUCTS WITH HIGHLIGHT’S COMMUNITY

We build custom research communities, gather real-world feedback, and provide data that prevents costly product failures

Custom community building

Create dedicated research communities tailored to your specific audience segments and product categories. Our platform helps you recruit, screen, and maintain engaged panels of your ideal customers, giving you direct access to the people who matter most for your product decisions. No more relying on generic focus groups or outdated demographic assumptions.
Custom community building (light mode)
real time feedback collection

Real-time feedback collection

Gather immediate responses from your community members through multiple touchpoints—surveys, photo submissions, video testimonials, and daily usage logs. This continuous feedback loop means you catch potential issues early in development rather than after launch, saving you from the costly mistakes that derail new product launches.

 

Advanced analytics and reporting

Turn raw community feedback into clear, presentation-ready insights with our built-in analytics and AI-powered tools. Identify patterns, track sentiment changes, and segment responses by key demographics without needing a data science degree. Export professional reports that stakeholders actually understand and act upon.
Advanced analytics and reporting
Aeston West case study (1)

How Aeston West used community market research to validate skincare claims

  • Engaged a targeted community of real consumers through Highlight to gather unbiased, in-home feedback from people who genuinely matched Aeston West’s intended audience, including those with sensitive skin.
  • Validated product claims with authentic community insight, proving visible, tangible results using real-world usage rather than relying solely on internal or clinical perspectives.
  • Measured repurchase intent directly from the community, capturing honest opinions from potential customers to understand commercial viability before launch.
  • Achieved a 100% completion rate, including qualitative video feedback, giving the team rich, real consumer language and insights to confidently inform launch messaging and go-to-market decisions.

READ THE CASE STUDY

Getting started is simple
Design your test

Design your test

Define your objectives, create your survey, and set parameters for your ideal testers.

We ship your products

We ship your products

We handle recruitment and distribution to get your products into the right homes.

See your data instantly

See your data instantly

Gather feedback through our platform and transform data into actionable insights.

Accelerate product launch success rates
Insights Light

Brand message testing

Evaluate how your marketing claims resonate with real consumers before launching campaigns. Identify which messages create emotional connection and drive purchase consideration.

Product Intellligence Light

Concept testing

Test early product ideas with your target audience before investing in development. Get honest feedback on features, positioning, and market appeal to avoid costly missteps later.

Packaging Light

Package design validation

Compare packaging options through real consumer interactions to identify which designs drive purchase intent. Understand how your target audience responds to colors, messaging, and shelf presence.

Cost Savings Light

Pricing strategy research

Determine optimal price points by testing consumer willingness to pay across different scenarios. Gather data on price sensitivity and value perception to inform your go-to-market strategy.

Highlighter app (2)

Bring your own community (BYOC) on Highlight

  • Run studies with your own customers, superfans, employees, or internal testers while still using Highlight’s research workflows, automation, and analytics.
  • Decide exactly who you invite, how studies are accessed, and whether research is shared across your organisation or kept fully private.
  • Participants join via simple email invites and complete structured profile questions, improving data quality and completion rates.
  • Use your community for everything from rapid internal feedback and concept validation to post-purchase insights and ongoing product optimisation.

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See Highlight in action

Watch how leading CPG brands are leveraging Highlight's platform to transform their product testing process, capture authentic consumer insights, and bring winning products to market faster.
Get a personalized demo

Build your custom audience from our consumer insights community

Create lasting relationships with customers who provide honest feedback on everything from early concepts to final packaging, giving you the confidence to launch products that actually sell.

 

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Common product testing community questions
How can a market research community platform help me reduce failed product launches and improve my success rate? A quality market research community platform connects you directly with your target consumers to validate product concepts, packaging designs, and marketing claims before launch. While traditional testing methods yield only a 30% success rate, Highlight's platform achieves 90%+ completion rates with highly engaged participants who provide thorough feedback. Our selective community acceptance rate of just 48% means you're getting insights from committed, qualified participants rather than rushed responses. With only 1-2% junk data compared to the industry average of 30%, you can trust the feedback to guide critical product decisions. This reliable data helps prevent costly mistakes and significantly improves your chances of successful market entry.
Can a market research community platform help me reach very specific target audiences for niche products? Yes, the right platform can connect you with highly specific consumer segments that traditional research methods often miss or find too expensive to recruit. Highlight specializes in reaching super niche audiences with incidence rates as low as 3%, whether you're developing specialized dietary products, targeting specific lifestyle groups, or testing products for unique use cases. Our extensive community includes diverse participants who have been carefully screened and verified for demographic and psychographic accuracy. This capability is particularly valuable for R&D teams working on innovative products that serve specialized markets. Rather than settling for broad consumer feedback that may not apply to your target users, you can gather insights from the exact people who would actually use your product.
How does community-based testing compare to traditional focus groups for product development insights? Community-based testing provides more authentic, real-world feedback since participants use products in their natural environments rather than artificial focus group settings. While 40% of current testing methods rely on outdated focus groups that can produce biased or superficial responses, in-home usage testing captures genuine user experiences over time. Highlight's approach eliminates the groupthink and social pressure common in focus groups, resulting in more honest individual feedback. The extended testing period allows participants to fully experience products and provide detailed insights about performance, usability, and satisfaction. This method produces higher quality data with significantly lower junk response rates compared to traditional approaches.
How can I ensure the consumer feedback I receive is high-quality and actionable? High-quality feedback starts with recruiting the right participants and maintaining rigorous quality standards throughout the research process. Highlight's selective community acceptance rate of only 48% ensures that participants are genuinely engaged and provide thoughtful responses. We filter out low-quality participants using screening questions and attention checks, resulting in only 1-2% junk data compared to the industry standard of 30%. Our participants have answered thousands of questions and demonstrated their commitment to providing detailed, honest feedback. This quality control means you can confidently base product decisions on the insights you receive rather than questioning the reliability of your data.
How quickly can I get consumer insights to meet tight product development deadlines? Speed is critical when you're working against quarterly sales targets and competitive pressures in the market. Traditional product testing methods can take months to complete, but Highlight delivers insights in approximately 3 weeks from participant recruitment to final results. This rapid turnaround is possible because of our established community of pre-screened participants who can be quickly mobilized for studies. The platform's efficient processes and high completion rates mean you don't experience delays from low participation or poor response quality. Fast insights allow you to make timely adjustments to product formulations, packaging, or marketing strategies before launch deadlines.

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