Identify where to grow next
You’ve got a hero product or a whole line of great SKUs. Now it’s time to expand — and Highlight-powered research shows you where.
Built for innovators. Loved by product teams. Trusted by leading brands.
Sound familiar?
When teams are planning expansion
- There’s pressure to replicate past success
- There’s no clarity on where you have a right to play
- You need to know which categories and niches offer long-term growth
The result
A lack of direction — and risk in taking the leap.
Line extension test4 variants
Top-box appeal vs. hero SKUhero = 74
Spicy honey82Extend
Garlic dill67
Smoky maple61
Citrus chili48
Highlight AISpicy honey out-performs the hero with new buyers
In the platform
Expand smarter with Highlight
- Testing new products with real consumers
- Comparing multiple opportunity areas side by side
- Using AI to surface unmet needs and evolving trends
- Seeing where the biggest upside really is
Find where to grow next
Product line extension
Identify where and how to expand, with real consumer feedback for pre-launch validation.
Identifying white space
Explore your category to uncover unmet or under-met consumer needs.
Consumer co-creation
Elevate the voice of your consumer and democratize product development.
Audience profiling
Get to know your consumers and potential consumers on a deeper level.
See how Highlight helps teams expand
Get a personalized walkthrough of how to grow your pipeline.