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EXPAND

Identify where to grow next

You've got a successful hero product or a whole line of great SKUs. Now's the time to expand - but how do you know where to grow next? Start with Highlight-powered research.
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Built for innovators. Loved by product teams. Trusted by leading brands.
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When teams are planning expansion

  • There's pressure to replicate past success
  • There's lack of clarity on where you "have a right to play"
  • You need to know which categories & niches offer long-term growth potential

The result is lack of direction and risk in taking a leap.
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Highlight helps teams expand smarter by:

  • Testing new products with real consumers
  • Comparing multiple opportunity areas
  • Using AI to surface unmet needs and evolving trends
  • Seeing where the biggest upside really is

With Highlight, identifying your growth opportunities looks like:
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PRODUCT LINE EXTENSION

Identify where and how to expand with real consumer feedback for pre-launch validation.

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IDENTIFYING WHITE SPACE

Explore your category to uncover unmet or under met consumer needs.

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CONSUMER CO-CREATION

Elevate the voice of your consumer and democratize the product development process.

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AUDIENCE PROFILING

Get to know your audience of consumers and potential consumers on a deeper level.

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See how Highlight helps teams expand

Get a personalized walkthrough of how to find your next big opportunity.
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Join Head of Customer Development Carly Shira to learn proven tactics and frameworks for countering the macroeconomy with consumer research that drives efficient and effective product development.

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