Shipping platform updates so you can ship better products

The latest updates making product testing easier, faster, and more useful than ever.

Jul 15, 2026

Sequential monadic concept testing

Sequential monadic concept tests are now generally available — evaluate multiple concepts (whether product ideas, packaging, or creative) in a single survey and see which one comes out on top. Respondents view several concepts in a randomized order and answer a short set of questions after each one, so the winner wins on merit, not bias — and because every respondent evaluates multiple concepts, you get a reliable read on each with a smaller overall sample. Recommended question sets tailored to different survey lengths mean you’re never building from scratch.

Explore concept testing

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Jun 12, 2026

Get to the takeaway with the new Summary tab

We’re excited to announce the Summary tab — the new default landing experience in Insights, delivering an AI-generated executive summary of your project’s results. Instead of reading every question equally, Highlight AI prioritizes your results against the research objectives you set during setup, leads with a clear verdict, and backs it up with your most decision-relevant metrics — so you reach the takeaway in minutes, not hours.

See how Highlight AI works

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Jun 8, 2026

Export your survey as a shareable document

Export your full survey as a document and share it with anyone — ideal for stakeholders who don’t have a Highlight account. Send it to coworkers, gather their feedback, and refine before you launch.

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What happens when research rigor meets AI

Let Highlight AI guide you to powerful insights — launch your survey with confidence, read your analytics with clarity, and go to market with a product that wins.

Launch research faster

Highlight AI

Concept B is your clear winner on purchase intent — +31 points top-2-box over the control.

82%

Appeal

64%

Intent

51%

Value

412 / 412 quality-checked

Crafting research-grade surveys has never been easier

The platform was built by research experts — and they keep adding ways to help you build better surveys, faster.

160+

Survey Blueprints

Expert-built templates spanning hundreds of use cases across the full product lifecycle.

Question types

For physical and digital testing alike — from concept testing to sensory scales.

250+

Question library

Expert-designed questions ready to drag and drop straight into your survey.

Customize your analytics views

Uncover deeper insights with new ways to slice your data in the Insights Suite.

Median in Crosstabs

Median is on by default for scale questions, so outliers and skewed distributions don’t distort the story.

Alienation Analysis

Now segmentable by respondent demographics — see fast who a product wins, and who it loses.

Penalty Analysis

For longitudinal studies, reveal what drives dissatisfaction over time.

Questions

New features questions

How often are new product testing platform features released?

Constantly — this page's release list is reverse-chronological and updates every time something new lands in Highlight, from Summary tab improvements to new question types in the survey builder.

Will a new platform feature change how my existing surveys work?

No. New features and question types in Highlight are additive — anything already live in your account keeps working exactly as it did, while new capabilities show up in the builder for your next study.

How do I find out what changed in the Insights suite?

Check this page first — Highlight Insights suite updates like Median in Crosstabs, Alienation Analysis, and Penalty Analysis are documented here as they ship, alongside survey-builder and AI updates.

Can I request a feature that isn't on the roadmap?

Yes — reach your Highlight account team or support with what you need. Feature requests from active teams shape a meaningful share of what ships next in the platform.

The latest from Highlight

See the resource hub

Insights report

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Case study

How Hanes built wear testing into their product innovation cycle

Cost, speed, and flexibility were the blockers. Now nothing goes to market without a wear test first.

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On-demand webinar

Highlight Spark: how Spindrift drives high-impact innovation

Spindrift VP and Williams Sonoma alum Jon Silverman on building a better-for-you brand people love.

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See the platform for yourself

Already a customer? Ask your enablement manager about what’s new, or log in to take a look. New to Highlight? Book a session to see it in action.

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