Structured by experts, shaped by you

Solution Blueprints make test set up fast, intuitive, and methodologically sound from the start. 

Every test builds on the last

Set up your next test in minutes, not hours. With our ‘reuse’ functionality, you can quickly duplicate your Audience and Surveys from past projects—no need to rebuild, keeping your structure, logic, and audience setup intact. It’s the fastest way to run iterative tests and ensure you’re sticking with your internal best practices built on Highlight. 

Deep audience insight, built in

Highlighters come pre-profiled across 43 demographic, psychographic, and behavioral attributes–giving you a rich understanding of your audience before you even ask a question. Depending on your subscription tier, access different levels of consumer profiling that you can append to any test, saving you precious survey real estate and allowing you to dive straight into what really matters: uncovering product insights that drive smarter decisions.