Structured by experts, shaped by you
Survey Blueprints make product test setup fast, intuitive, and methodologically sound from the start — so every test you launch is built on best practices, then tailored to what you need to learn.
Research design made smarter
With Highlight, each test you run comes pre-loaded with an expert-built Survey Blueprint tailored to your product category, audience, and research topic — so you have a jumping-off point to get your key business decisions answered. From there, customize freely with drag-and-drop modules to fit your product, audience, and testing needs.
- Pre-loaded for your category, audience, and research topic
- Built and reviewed by research experts, grounded in best practices
- 160+ Survey Blueprints across 12 product categories
Flexible where you need it, reliable where it counts
Highlight’s survey builder turns every user into a research pro — combining the flexibility you want with the research rigor you need. Choose from expert-designed blueprints and question types (from sensory JAR scales to concept-testing batteries to video testimonial uploads), all grounded in best practices. With customizable logic and question libraries for quantitative, qualitative, and mixed methods, Highlight adapts to your objective while keeping every test methodologically sound.
Quality research yields quality results.
A library of validated question types — JAR scales, multiple choice, ranking, matrices, open-ends, photo and video uploads — drag any of them straight into your survey.
Show, skip, randomize, and pipe answers with conditional logic — so each tester only sees what’s relevant to them, without breaking methodological rigor.
Run numbers, narratives, or both in one instrument. Capture purchase intent and rich verbatims side by side, with quality checks built in.
Every test builds on the last
Set up your next test in minutes, not hours. With our reuse functionality, you can quickly duplicate your audiences and surveys from past projects — no need to rebuild — keeping your structure, logic, and audience setup intact. It’s the fastest way to run iterative tests and ensure you’re sticking with the internal best practices you’ve built on Highlight.
- Duplicate audiences and surveys from any past project
- Keep structure, logic, and setup fully intact
- Standardize on the best practices your team has built
Deep audience insight, built in
Highlighters come pre-profiled across 43 demographic, psychographic, and behavioral attributes — giving you a rich understanding of your audience before you even ask a question. Depending on your subscription tier, append different levels of consumer profiling to any test — saving precious survey real estate and letting you dive straight into what really matters: uncovering the product insights that drive smarter decisions.
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