Earn trust with kids product testing.
Kids product testing with the families who use it daily — safety-minded, honest reactions from caregivers and the toughest critics of all.
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Custom family testing, run with care
Parents buy it, but kids deliver the verdict — and neither is shy. We put your products into real family routines and capture how they hold up to feeding time, playtime, and everything in between.
Safety-conscious protocols, caregiver and child feedback, durability, and value perception, with photo and video throughout. Sensitive categories handled thoughtfully.
Turnkey, targeted, and fast
Three reasons kids and baby teams test with care.
Recruitment, procurement, and fulfillment off your plate, with safety in mind. One dashboard for everything.
60k+ Highlighters, 90% completion. Target by child age, family size, and caregiver role.
Catch a usability or safety concern before launch, and cut time-to-insight by up to 50%.
How Tree Top cracked the code on kids’ applesauce testing
- 75 parent-child pairs tested 5 applesauce flavors in a 4-day sequential monadic study
- 97% completion rate with 340 blinded samples shipped to real families
- Clear SKU prioritization for retailer sell-in and shelf placement
- Consumer-backed marketing messages from young testers
They needed to come to a data-informed conclusion—fast.
Common kids & baby questions
What does kids and baby product testing cover?
Highlight runs safety-conscious protocols paired with caregiver and child feedback on durability, ease of use, and value for kids and baby brands — capturing how a product holds up to feeding time, playtime, and everything in between.
How do you handle testing with children safely?
Every Highlight kids and baby study runs on safety-minded protocols designed for families, with caregivers overseeing use and reporting alongside their kids’ own reactions.
Can you recruit families with specific children or needs?
Yes. Highlight lets you target by child age, family size, and caregiver role across the Highlighter Community, with 90%+ response rates.
How fast can you catch a usability issue before a kids or baby product launch?
Most Highlight studies return results in about a week, fast enough to catch a usability or safety concern before it reaches production.
In a kids and baby product test, do parents or kids give the feedback?
Both. Caregivers report on safety, ease of use, and value, while kids — often the toughest critics — weigh in on what actually gets used again.
The latest from Highlight
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DownloadPrior to working with Highlight, the Hanes team faced issues related to cost, speed and flexibility. Now, nothing goes to market without a wear test first.
ReadSee how two successful parent-and-child brands are using consumer insights, R&D, and research by Highlight to create products kids and parents love.
Watch