Platform
Solutions
Resources

Platform
Platform Overview
Highlight AI
Survey Builder
Insights Suite
Community
New Features

Product Use Cases
Explore & Ideate Understand intersection of opportunities and consumer needs to fuel innovation
Prototype & Test Test and learn across product attributes to de-risk innovation
Validate & Launch Confirm product is launch-ready and delivers on its promise
Understand & Diagnose Evaluate evolving consumer preferences and behaviors
Optimize & Refine Continuously enhance the consumer experience
Extend & Expand Grow your innovation & renovation pipeline

Statistical significance

See what’s new in the Highlight platform

Industries
Alcohol & NA
Apparel
Food & Beverage
Footwear
Household Goods
Kids & Baby
Personal Care & Beauty
Pet Care

Featured Use Cases
In-Home Usage Testing
Alienation Testing
Competitive Benchmarking
Claims Testing & Substantiation
Concept Testing
Prototype Testing
Rating & Review Generation
Taste & Sensory Testing
Audience Profiling
Package Testing

Statistical significance

Get feedback from high-quality product testers, fast

Content
Resource Hub
Case Studies
Research Best Practices
Trend Reports

Expertise
Better-For-You
Sustainability
Functional Products
Private Label
Intimate / Sensitive

8-3

Use consumer insights for holiday shopping predictions

Platform Solutions Resources

Client Login

Platform Product Use Cases Industries Featured Use Cases Content Expertise

Platform Overview Highlight AI Survey Builder Insights Suite Community New Features Explore & Ideate Prototype & Test Validate & Launch Understand & Diagnose Optimize & Refine Extend & Expand Alcohol & NA Apparel Food & Beverage Footwear Household Goods Kids & Baby Personal Care & Beauty Pet Care In-Home Usage Testing Alienation Testing Competitive Benchmarking Claims Testing & Substantiation Concept Testing Prototype Testing Rating & Review Generation Taste & Sensory Testing Audience Profiling Package Testing Resource Hub Case Studies Research Best Practices Trend Reports Better-For-You Sustainability Functional Products Private Label Intimate / Sensitive

Client Login

Functional products

See how innovative teams are building functional products consumers love.

Innovation on Tap

The Highlight Reel: Innovation on tap

webinar
BFY beverage

Using consumer research to predict the beverage flavor of the summer

TREND REPORT
ORIGINAL RESEARCH

Keynote announcement May 29-1

Highlight Spark Keynote: How women-led brands are shaping conscious consumption

BFY Beverages

soda_lineup_hero

INTERVIEW

Spindrift: How to Drive Sustainable Innovation

In this interview from Highlight Spark, Spindrift VP Jon Silverman (formerly of Williams-Sonoma and Grove Collective) shares what it takes to build a sustainable, great tasting brand that wins on shelf.

MORE RESOURCES

Prepare your product research roadmap

Webinar

post partum case study

CASE STUDYProduct line optimization for postpartum recovery productsSee how one postpartum supplement used Highlight to understand product efficacy against a competitor product with a niche audience of pregnant people in their final trimester (38+ weeks).READ NOW

Screenshot 2025-10-08 at 5.46.38 PM

ON-DEMAND WEBINARWhat consumer insights predict about holiday spendingIn this session from Highlight Showcase 2025, we cover original research highlighting year-over-year saving and spending habits, private label loyalty, and predictions for 2026.WATCH NOW

Product testing for precision

GUIDEProduct Testing for PrecisionSee how phasing your approach to research can give you the more reliable insights of future market performance.WATCH NOW

Highlight's in-home product testing platform streamlines everything from recruit to data set, including all the logistics of getting product to target consumers.

Highlight
Get Feedback
Use Cases
Platform features
Industries
Give Feedback

All rights reserved

Log In/Signup