Functional products
See how innovative teams are building functional products consumers love.
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Spindrift: How to Drive Sustainable Innovation
In this interview from Highlight Spark, Spindrift VP Jon Silverman (formerly of Williams-Sonoma and Grove Collective) shares what it takes to build a sustainable, great-tasting brand that wins on shelf.
Watch nowPrepare your product research roadmap
See how one postpartum supplement used Highlight to understand product efficacy against a competitor product with a niche audience of pregnant people in their final trimester (38+ weeks).
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In this session from Highlight Showcase 2025, we cover original research highlighting year-over-year saving and spending habits, private label loyalty, and predictions for 2026.
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See how phasing your approach to research can give you more reliable insights into future market performance.
DownloadProve out your functional claims
See how Highlight validates efficacy, taste, and appeal for functional products — book a session to get started.