3 Trends Driving Growth in the Better-for-You Space
As our definition of “wellness” has expanded, so has the variety of consumer products that support our goals to live more healthful, mindful, and sustainable lives.
In this report
Consumer perceptions of GLP-1 drugs
Better-for-you purchases made in the past six months
The product attributes consumers prioritize the most
In this survey of 2,000 Highlight product testers, we asked about their perceptions of GLP-1 drugs, their better-for-you purchases in the past six months, and the product attributes they prioritize the most. The only way for brands to move at the speed of culture is to unlock access to high quality data, early and often.
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