Holiday Retail Report 2024: Consumer Behavior in an Uncertain Economy

For Showcase 2024, Highlight conducted original research with our proprietary community of product testers on grocery shopping behaviors, discretionary spending, and other possible consumer budget shifts through the end of 2024 (and beyond). In this report, you'll discover how economic uncertainty is influencing decisions, from everyday purchases to holiday splurges, and what this means for businesses and brands.

In this survey of 1,600+ Highlight product testers, we asked consumers to weigh in on their financial stress and how it is (or isn't) impacting holiday spending plans.