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Hear Directly from Pet Owners About What They Want

There's no doubt that pet consumers are evolving. So how can today's pet brands and adjacent CPG players evolve with them to meet new needs and occasions?

In this report
  • What drives cat and dog owners' purchase behaviors
  • How much pet owners are willing to spend
  • Emerging needs and occasions shaping pet product innovation

Product innovation and renovation requires the North Star of consumer feedback to guide you to commercial success. That's why we polled Highlight's proprietary panel of product testers to hear directly from cat and dog owners about what drives their purchase behaviors and how much they're willing to spend.

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