World-class product testing with the people you trust most
Run research with your own community — or ours — powered by Highlight's seamless workflows.
Scale insight, not complexity
Some brands already have the perfect testers: engaged customers, loyal fans, or internal teams eager to give feedback. With Flexible Audiences, Highlight makes it effortless to onboard and activate your own audience while still leveraging our best-in-class automation, fielding tools, and insights.
- Get the best of both worlds — the familiarity and trust of your existing audience, plus the power and ease of Highlight's research engine.
- Tap into Highlight's Highlighter community, run studies exclusively with your own audience, or mix both — you're always in control.
- Run studies faster, recruit exactly who you want, and unlock richer, cleaner insights — all on one integrated platform.
Why teams love Flexible Audiences
Run studies with internal employees, long-standing customer panels, or superfans who already know and love your brand — every participant is exactly who you expect.
A mobile-optimized, no-download experience: testers join with an email address, complete quick profile questions, and they're in — built for frictionless participation and clean data.
Decide whether your community is exclusive to your research or eligible for all Highlight offers, and layer on the profile questions that matter most to you.
Send offers to participate ahead of time, or let testers hop into any study with a link — ideal for on-site, field, or colleague testing.
See how brands activate their own communities on Highlight
Tap into your teammates as an instant testing panel. Run internal product trials, evaluate packaging or prototypes on-site, or gather quick office-based feedback — all without external recruitment.
Bring elite testers right into the Highlight workflow. Footwear and performance brands can run studies with athletes on the field, track, or court, capturing real-time feedback on fit, stability, or energy return.
Activate a subset of your own customers who recently purchased a specific SKU. Stay close to high-value segments and rapidly test improvements, claims, or new variations with the people who matter most.
Flexible Audiences questions
What are Flexible Audiences on Highlight?
Flexible Audiences let you run Highlight studies with your own participants — employees, existing customers, or a community you recruit yourself — instead of, or alongside, Highlight's Highlighter community, using the same study design, logistics, and analytics tools.
Can I run studies with only my own customers, not Highlight's community?
Yes. You can run studies exclusively with your own audience, exclusively with Highlight's Highlighter community, or mix both within the same platform — you decide per study.
How do participants join a Flexible Audience?
Participants join through Highlight's mobile-optimized web app with no download required — they sign up with an email address, complete a short profile, and they're ready to receive study invitations.
What kinds of testing work well with my own audience?
Common use cases include colleague and on-site testing, field testing with specialized groups like athletes, and customer segment testing — engaging people who've already purchased a specific product to gather feedback or validate improvements.
Who handles logistics when I use my own audience?
You choose: Highlight can handle the full logistics of product distribution on your behalf, or you can manage shipping and distribution yourself — product testing works either way.
Ready to tap into the audience you trust?
See how you can access the product intelligence you need from the people you trust most, on the Highlight platform.