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8 Takeaways for Apparel Brands from Texworld 2025
Fresh off the heels of Texworld 2025, Highlight reflects on the trends shaping the ...
How “Expect More, Pay Less” Has Transformed Shopper Expectations
Discover how the iconic slogan "Expect More, Pay Less" reshaped customer expectations in ...
Pet Food Testing: Getting Real Data from Real Homes
Use in-home pet food testing to get insights on pet preferences, owner satisfaction, ...
Delight Pet Parents and Boost Sales with these 7 Pet Food Packaging Best Practices
By understanding the “pet parent” psyche, you can devise pet food and treat packaging ...
Are Your Samples Representative? Understanding the Difference Between Confidence Interval and Confidence Level
How do you account for sampling error? Understand terms like confidence interval vs. ...
The 2025 Trends that Will Shape the CPG Industry
See the CPG product innovation trends set to transform the FMCG industries like food, ...
7 Disadvantages of Focus Groups–and the Best Alternatives
From biased participants to soaring costs, learn why focus groups fall short in market ...
4 Key Takeaways from TMRE’s Panel on AI-powered DIY Research Tools
This December, Highlight’s Carly Shira, Head of Customer Development, had the pleasure of ...
Product Testing Research: The Science Behind Successful Product Launches
When done methodically, product testing research can uncover flaws, highlight strengths, ...
What Matters Most to Your Customers? MaxDiff Analysis Will Tell You
Learn how MaxDiff analysis can help you prioritize features by quantifying user ...
How to Create Marketing Claims That People Actually Trust in 2025
Struggling with marketing claims that fall flat? See how successful brands craft claims ...
Sensory Evaluation: The Key to Winning Consumer Loyalty in CPG
Learn the sensory evaluation techniques that help leading CPG brands ensure quality, ...
Product Testing: Overview, Benefits, & Methods
Product testing reveals if your product meets customer needs before it reaches shelves. ...
Dethrone Your Competition with Product Benchmarking
Product benchmarking is the process of comparing your products to your competitors’. ...
How to Choose the Right Product Testing Company For Your Needs
Successful consumer testing can make or break your product’s performance. Learn how to ...
Spend Less, Sell More: How Customer Insights Analysis and Cost Savings Go Hand-in-Hand
Use Highlight's IHUT to get the consumer data you need to de-risk the dollars you’re ...
What Is a Screener for a Survey, And Do You Really Need One?
A screener is a set of questions used to filter survey participants. Learn how they ...
Spotlight: Tierney Wilson of Sakara
Sakara is on a mission to deliver whole-body health. As CMO, Tierney Wilson studies what ...
5 Things You Might Have Missed at Showcase 2024
At October's inaugural Highlight Showcase, a bevy of product innovation experts took the ...
Clear Insights from Unstructured Data: Choosing the Right Qualitative Market Research Methods for IHUT
Learn how to drive customer-centric product improvements with these qualitative market ...
Market Research Questions: How to Get Actionable Consumer Insights
Use this guide to market research questions to start gathering the sensory and consumer ...
IHUT Testing Explained: Real-World Feedback for Better Products
IHUT, or in-home usage testing, is the most effective way to understand what your sensory ...
Discover the New Highlight Platform
This next phase of the Highlight platform makes conducting high-quality, research-grade ...
15 Brands That Used IHUT to Innovate Better Products
In-home usage testing is a crucial step before product launch or relaunch. Brands use ...
Spotlight: Tracy Luckow of Whipnotic
Tracy Luckow founded Whipnotic with her sister just a few years ago--and their growth has ...