Research best practices
Product testing research, consumer insights, and innovation best practices from the Highlight team.
- Feb 3, 2026
How the Highlight platform is enabling speed to insight & market throughout the product lifecycle
In the last year, Highlight’s come a long way. It was a year of incredible transformation for our product research platform as we shipped hundreds of improvements and launched all new powerful capabilities purpose-built…
Read article - Feb 2, 2026
Quantitative Survey Questions: What it is & Examples
I hope this is the first and last article you feel you need to read about quantitative survey questions. But chances are it isn’t. You’ve probably got a few tabs open already saying vaguely the same things, listing the…
Read article - Feb 2, 2026
New Product Concept Validation for Success
There once was a (fictional) company that tried to validate a new concept: a tasting box combining “wines of the world,” “cheeses of the world,” and “caviars of the world.” Servings would be miniscule but high-variety,…
Read article - Feb 2, 2026
7 Best AI Platforms for Research Surveys 2026
The integration of Artificial Intelligence into brand research has shifted the landscape from static, weeks-long study cycles to dynamic, real-time insight generation. Modern consumer research platforms now leverage…
Read article - Jan 31, 2026
Most Effective Types of Qualitative Research Questions
Qualitative research is supposed to help you decide what to do next. In practice, it usually does the opposite. It's more often used as a source of inspiration rather than a launchpad for action.
Read article - Jan 31, 2026
Spot Insights with Voices of Your Customers
“Voice of Customer.” It sounds like a modern-day Oracle of Delphi—decisive yet mysterious, divine yet accessible, a source of truth that’s also a riddle.
Read article - Jan 26, 2026
Haircare consumer insights for 2026
In case you missed Showcase 2025, let's take a stroll down memory lane: Back in October in our session called From Gifts to Groceries , we looked at year-over-year data asking consumers how they planned to spend (or not…
Read article - Jan 20, 2026
2026 CPG packaging trends for CPG product teams
As we enter a new year of innovation in CPG, brands are entering a period of creative tension: technology is accelerating faster than ever, consumers are more value-conscious, and shelf competition is intensifying…
Read article - Jan 13, 2026
Hair care brand validates product performance
Key success metrics
Read article - Jan 12, 2026
New Highlight go-to-market leadership for 2026
As we enter 2026, one thing is clear: the insights industry–and Highlight–are at an inflection point.
Read article - Dec 19, 2025
Advanced market research techniques to get real insight
Do basic market research methods give basic results? Are advanced techniques only available to multinationals? Is there a solid middle ground for the ambitious on a tight budget?
Read article - Dec 19, 2025
How to test concepts for execution risks, not just customer appeal
Concept testing feels like a safe bet. It can help teams decide which ideas are worth fleshing out quickly, but basic concept testing has a hidden trap: it often only tells you which concept performs well in a survey,…
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