How the Highlight platform is enabling speed to insight & market throughout the product lifecycle
Our mission at Highlight is to make high quality, contextualized insights easy, fast, and ...
Quantitative survey questions (that finally give you something to work with)
Design quantitative survey questions that reveal what consumers really think about your ...
Product concept validation: Getting the go-ahead (or not) while there’s still time to pivot
Validate product concepts with real consumer feedback before you invest. Test appeal, ...
Best AI platforms for brand research surveys (2026)
Which AI platform is right for your brand research? Compare Highlight against other ...
3 types of qualitative questions that tell you what to do next
Learn the types of qualitative research questions that reveal consumer insights. Build ...
The Pythia of product launches: Voice of Customer strategies that cut to the truth
Capture genuine voice of customer insights from users in their natural environment. Make ...
What haircare consumers want, according to haircare consumers
Highlight's original research surveyed an audience of 1,000 haircare consumers nationwide ...
6 CPG packaging trends to watch in 2026: Expert predictions from the latest Highlight Reel
See the Highlight Reel recap with Fred Hart and Emma Steel trendspotting the CPG ...
Celebrity hair care brand partners with Highlight to validate product performance prior to launch
A celebrity hair care brand came to Highlight pre-retail launch to validate their product ...
New go-to-market leadership powering Highlight’s next chapter of growth
Learn more about the new hires on Highlight's go-to-market team in 2026.
Advanced market research techniques to get real insight
Explore advanced market research techniques through user testing. Connect with real ...
How to test concepts for execution risks, not just customer appeal
Discover how to conduct a concept test that reveals genuine consumer reactions. Validate ...
Conduct competitor analysis to WIN on shelves
Master competitor product analysis with proven methods that uncover consumer preferences. ...
Understanding pricing analysis and how to get it right
Apply effective pricing analysis techniques to find your sweet spot. Gather genuine ...
What you need to know about today's skincare shoppers
See original consumer research from Highlight revealing how skincare, beauty, and ...
How skincare brand Aeston West used Highlight for claims testing
See how Aeston West, a skincare brand especially formulated for aging skin, used ...
Banking on consumer loyalty? Use product insights to generate those much-needed millions
Learn how to use consumer product insights effectively. Collect authentic feedback ...
Product reformulation testing: How to test for success
Get honest consumer reactions to reformulated products before going to market. Validate ...
How to choose a market research platform that actually delivers what you need
Find out how to choose a market research platform that delivers reliable consumer ...
Sniff out product data intelligence like Sherlock Holmes
Collect product intelligence data from actual customers. Validate concepts, test ...
What consumers really think of celebrity-backed brands
As more celebrities found consumer brands, here's what they need to know about consumer ...
Clear insights from unstructured data: choosing the right qualitative market research methods
Learn how to use qualitative market research such as in-depth interviews & social ...
Why your product feedback conflicts (and what that actually tells you)
Turn conflicting or ambiguous consumer feedback into clear product decisions. Get ...
What research says about the premium pet care consumer
As pet ownership across the US booms, pet owners have more unmet needs and wants. See how ...
The future in a box: Making sense of everything smart packaging has to offer
Validate your smart packaging designs through consumer testing. Collect insights on user ...