As consumers demand environmental responsibility from the companies they buy from, reducing waste needs to be part of companies’ brand stories.
From attending Wharton to co-running Highlight, a high-growth market research tech startup with clients in the likes of Nestle, P&G, and more - here are the important practices Dana Kim and Ethan Kellough have learned along the way.
Highlight, a next-gen in-home product testing platform, is proud to announce that they have won Startup of the Year at this year's Insight Innovation Exchange North America (IIEX).
Highlight is disrupting physical product testing by increasing the speed and accuracy of results with proprietary technology and audiences. The company's mission is to help consumer products exceed the rising bar consumers have, in an environment where 95% of the 30,000 products launched each year fail.
Data can help founders, product developers and innovators beat The Law of Market Failure and increase the likelihood of a product succeeding in the market. This has a consumer benefit too. There’s no greater frustration for consumers than purchasing an item they’re excited about, expecting one thing but only to be disappointed.
Be kind to the planet. In general our business model requires us to ship and send products to people’s homes. As much as possible, we’ve tried to limit our ecological impact in doing so.