![[Image] Highlight team Holiday party 2022](https://www.letshighlight.com/hs-fs/hubfs/%5BImage%5D%20Highlight%20team%20Holiday%20party%202022%20.png?width=1920&height=1080&name=%5BImage%5D%20Highlight%20team%20Holiday%20party%202022%20.png)
.png?width=800&height=418&name=Highlight%20Reel-Express%20Checkout%20Takeover%20(2).png "Highlight Reel-Express Checkout Takeover (2)")
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What does the future of "better for you" look like?
In this episode, Express Checkout stages a takeover of the Highlight Reel to sit down with Alexander Harik, CEO and co-founder of Zesty Z. With the reigns in Nate Rosen's hands, we can guarantee things will get interesting, so tune in for learnings and laughter.
Access the recording today to hear:
Access the recording today to hear:
- Where white space is ripe for innovation in the BFY space
- How brands need to build excitement rooted in affordability and approachability
- Nate and Alexander get real about what's driving growth in today's CPG industry