Let’s face it: Kids can be picky. And parents are very discerning. For product builders, this presents unique challenges. How do you create products that meet the nutritional needs of children - that they’ll actually eat and parents will have confidence in? How do you build a product for birthing parents that’s safe for parent and baby - and delivers on all efficacy metrics, too? It’s hard enough to build products that one person loves - what about building products for the whole family? These are just some of the big questions we’ll tackle in this session with the experts from Frida and Once Upon a Farm, two brands that are creating products parents and kids everywhere know and love.