An agile and turnkey end to end IHUT solution, testing your prototypes or samples with target consumers in a matter of days. Leverage JAR scales, attribute batteries, ranking questions, and open ends to prioritize areas of improvement, flavors or forms to pursue, occasions, and consumer-relevant messages to incorporate into marketing assets.
- Avg # of SKUs= 1-3
- Avg n per SKU= 100-300
- Live data dashboards
- Product scorecards
- Robust consumer profiles
- All accessible via our brand portal
- Sensory testing
- Usage testing
AgileIHUT™ in Action
King’s Hawaiian quickly tests early prototypes of 2 new products and ensures new potential innovations resonate with its loyal customer base.
Nestle tests a hero product against 2 top competitors to strengthen its sales story at retail and inform future line development.
Take the next step towards more effective innovation.
Automated and efficient product testing. Engaging consumer app. Proprietary, robust, engaged respondents. Pre-screened for articulation and unlimited targeting abilities.