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6 takeaways for beauty & personal care brands from BITE 2025
At BITE 2025, Highlight's product research expert Dilara Sharifi heard what's top of mind ...
Product prototype development: a testing process that's built for decision-making
Learn how to develop product prototypes that resonate with real consumers. Discover ...
Stop the small-talk. Here's the best way to conduct in-depth interviews.
Conduct in depth interview research with real consumers in their homes. Get authentic ...
What if your product development team was hundreds strong? The promise of customer co-creation
Involve customers in product development through co-creation testing. Gather insights ...
Generate social-proof buzz: How to get more reviews for your products
Learn how to get more product and ecommerce reviews naturally. Build credibility and ...
Meet Highlight Senior Research Manager: Ajinkya Gogte
Highlight in-house researcher Ajinkya Gogte brings his expertise from his time at ...
How Maple Brothers is using consumer data to lay the groundwork for market launch success
Maple Brothers makes delicious, natural products derived from real maple syrup for ...
How LOLA is listening to their consumers to create packaging that wins on-shelf
LOLA makes period care and sexual wellness products for conscious consumers. When it ...
How Yolélé is bringing “super grain” fonio to the world
Yolele makes fonio products and brings fonio as an ingredient to the world, making supply ...
Top market research companies: your go-to guide for 2025
Discover the leading market research companies of 2025. From data-driven insights to ...
The psychology of packaging design that drives repeat sales
Packaging design can make or break your sales. Learn proven strategies and psychology ...
10 packaging trends to hitch your wagon to in 2025
Stay ahead of CPG packaging trends with consumer feedback on sustainability, design, and ...
New research shows the impact of inflation, tariffs on consumer spending
Discover how inflation, tariffs, and supply chain issues are shaping consumer spending ...
10 moments we’re still thinking about from Highlight Spark 2025
Get an inside look at how the CPG world's best innovators and renovators are creating ...
How Eatiful Used Consumer Insights to Determine Product-Market Fit for US Launch
Eatiful’s soups are already well-loved in European markets, but Vilija, Monika and their ...
Product Line Optimization for Postpartum Recovery Products
A feminine wellness brand Wile came to Highlight with a new postpartum supplement that ...
Product testing for precision: The one-two punch of concept + physical product testing
Concept testing is a powerful tool especially in times of economic uncertainty. Pairing ...
Reformulation for regulators & consumer preferences
When a leading beverage brand needed to remove red dye from their formulation, Highlight ...
3 Key Highlights from the Beverage Forum 2025
Read Highlight's key takeaways for the beverage industry from 2025's Beverage Forum for ...
Agile At-Home Learning for Mondelez SnackFutures
SnackFutures by Mondelez needed in-context consumer feedback to prepare their latest ...
Product Optimization Testing for Freestyle Snacks
Freestyle Snacks came to Highlight to get real consumer feedback on their newest line of ...
Claims validation for Wile perimenopause supplement
Feminine wellness brand Wile came to Highlight with a new perimenopausal supplement that ...
Product & Line Optimization for King’s Hawaiian
King's Hawaiian had new product prototypes ready to rock, but needed real consumer data ...
Country Luau Partners with Highlight for a Pre-launch Digital Test
In the competitive bevalc category, taste is king. That's why before they even developed ...
From R&D to Reality: How IHUT Transforms NPD
In-home usage testing is in, guesswork and silos are out. Build products real people will ...