• Platform
  • Solutions
  • Resources
  • Become a Tester
  • Company
Why Highlight What's Included
The Highlight platform

Highlight makes everyone a research pro

Learn more
Highlight new platform for GA

Highlight makes everyone a research pro

Learn more
Customer Login BOOK A DEMO

The power of product insights unlocked.

Your one-stop shop for the latest in product testing.
TEST PRODUCTS FAST
Chelsea Stone 6/24/24 9:43 AM 7 min read

5 Lessons Legacy CPG Companies Need to Learn from Emerging Brands

Often, it's the small upstart CPG brands that are using physical product testing in ...
Start Reading
Chelsea Stone 6/11/24 4:54 PM 12 min read

Spotlight: Marguerite Mariscal of Momofuku

Growing an F&B brand into a CPG brand isn't easy. That's why we sat down with ...
Start Reading
Chelsea Stone 5/31/24 10:23 AM 10 min read

What is Claims Testing & How Does It Work?

Learn more about claims testing, the process of proving that your product does exactly ...
Start Reading
Lukas Cartmell 4/25/24 2:43 PM 13 min read

11 Ways to Improve Apparel & Wear Testing for Clothing Brands

Apparel testing reveals how your potential customers feel about your products before a ...
Start Reading
Highlight 4/16/24 3:24 PM 20 min read

Companies Building Better Products for the Planet

As the urgency for sustainability in product development grows, more and more consumer ...
Start Reading
John Eigenbrood 3/28/24 10:35 AM 12 min read

21 Questions BevAlc Brands Can Answer with Product Testing

BevAlc brands need consumer insights, but product research can be complicated. Luckily ...
Start Reading
Chelsea Stone 3/15/24 11:30 AM 9 min read

17 Brand Collabs Bringing Innovation to Food & Beverage Shelves

Brand collabs aren't just for fashion and footwear anymore. Your favorite CPG brands are ...
Start Reading
Chelsea Stone 3/4/24 11:15 AM 12 min read

What Sensory Testing Really Means to a Consumer Research Scientist

Sensory testing is crucial for product development, marketing, and quality assurance. We ...
Start Reading
Chelsea Stone 2/22/24 10:34 AM 7 min read

How Highlight Cultivates an Engaged Community of Product Testers

Product testing is only as good as your community of testers. That's why Highlight works ...
Start Reading
Chelsea Stone 1/16/24 12:02 PM 9 min read

5 Predictions for Packaging Innovations in 2024

Big changes to packaging legislation and trends will shake up industries across the CPG ...
Start Reading
Highlight 3/8/23 6:21 PM 3 min read

5 Crucial Steps to Ensure Successful Product Packaging

Discover the 5 essential steps for testing your product packaging and ensuring it meets ...
Start Reading