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Why Highlight

Streamline research with the only in-home product testing platform that provides full visibility from recruit to data-set.

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The Highlight platform

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What's Included

Highlight streamlines everything from recruit to data set, including all the logistics of getting your product to your target customers, whether they are cat-owning millennials or women over 50 in California with oily skin looking for retinol.

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Highlight new platform for GA

Highlight makes everyone a research pro

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Highlight new platform for GA

Highlight makes everyone a research pro

Learn more
Highlight new platform for GA

Highlight makes everyone a research pro

Learn more
Highlighter app + nationwide product testers

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Highlight 4/16/24 3:24 PM 20 min read

Companies Building Better Products for the Planet

As the urgency for sustainability in product development grows, more and more consumer ...
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John Eigenbrood 3/28/24 10:35 AM 12 min read

21 Questions BevAlc Brands Can Answer with Product Testing

BevAlc brands need consumer insights, but product research can be complicated. Luckily ...
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Chelsea Stone 3/15/24 11:30 AM 9 min read

17 Brand Collabs Bringing Innovation to Food & Beverage Shelves

Brand collabs aren't just for fashion and footwear anymore. Your favorite CPG brands are ...
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Chelsea Stone 3/4/24 11:15 AM 12 min read

What Sensory Testing Really Means to a Consumer Research Scientist

Sensory testing is crucial for product development, marketing, and quality assurance. We ...
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Chelsea Stone 2/22/24 10:34 AM 7 min read

How Highlight Cultivates an Engaged Community of Product Testers

Product testing is only as good as your community of testers. That's why Highlight works ...
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Chelsea Stone 1/16/24 12:02 PM 9 min read

5 Predictions for Packaging Innovations in 2024

Big changes to packaging legislation and trends will shake up industries across the CPG ...
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Highlight 3/8/23 6:21 PM 3 min read

5 Crucial Steps to Ensure Successful Product Packaging

Discover the 5 essential steps for testing your product packaging and ensuring it meets ...
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