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Innovation, Not Improvisation: Let Real Consumer Behavior Drive Your Product Development
Discover why innovation isn't improvisation. Learn how in-home usage testing (IHUT) ...
How to Manage Consumer Perception and Avoid Brand Reputational Damage
What do your target customers really want from your brand? Find out how market research ...
Agile Sensory Testing for Cat Litter Innovation
Sensory testing isn't just for humans! For pets like cats, sensory testing is a key stage ...
How Hanes built wear testing into their product innovation cycle
Prior to working with Highlight, the Hanes team had worked with other wear testing ...
10 Takeaways from Beauty Accelerate 2025
Read Highlight's key takeaways for the beauty industry from 2025's Beauty Accelerate ...
Cost Reduction Strategies That Start With Consumer Insights
Forget slashing features and cheapening materials. Discover how leading brands use ...
20 Focus Group Questions that Get Beyond Surface-level Insights
These 20 focus group questions will bring your research to life…and pave the way for more ...
Alienation Testing Can Buffer CPG Companies as Tariffs on Chinese Imports Jolt Supply Chains
China import tariffs have CPG brands reeling. See how alienation testing can help you ...
Why Modern Product Benchmarking Should Listen To Real People
Learn how modern benchmarking analysis uses real-world testing to transform product ...
The 2025 Trends that Will Shape the CPG Industry
See the CPG product innovation trends set to transform the FMCG industries like food, ...
Spotlight: Tierney Wilson of Sakara
Sakara is on a mission to deliver whole-body health. As CMO, Tierney Wilson studies what ...
5 Things You Might Have Missed at Showcase 2024
At October's inaugural Highlight Showcase, a bevy of product innovation experts took the ...
15 Brands That Used IHUT to Innovate Better Products
In-home usage testing is a crucial step before product launch or relaunch. Brands use ...
5 Lessons Legacy CPG Companies Need to Learn from Emerging Brands
Often, it's the small upstart CPG brands that are using physical product testing in ...
Spotlight: Marguerite Mariscal of Momofuku
Growing an F&B brand into a CPG brand isn't easy. That's why we sat down with ...
What is Claims Testing & How Does It Work?
Learn more about claims testing, the process of proving that your product does exactly ...
11 Ways to Improve Apparel & Wear Testing for Clothing Brands
Apparel testing reveals how your potential customers feel about your products before a ...
Companies Building Better Products for the Planet
As the urgency for sustainability in product development grows, more and more consumer ...
21 Questions BevAlc Brands Can Answer with Product Testing
BevAlc brands need consumer insights, but product research can be complicated. Luckily ...
17 Brand Collabs Bringing Innovation to Food & Beverage Shelves
Brand collabs aren't just for fashion and footwear anymore. Your favorite CPG brands are ...
What Sensory Testing Really Means to a Consumer Research Scientist
Sensory testing is crucial for product development, marketing, and quality assurance. We ...
How Highlight cultivates an engaged community of product testers
Product testing is only as good as your community of testers. That's why Highlight works ...
5 Predictions for Packaging Innovations in 2024
Big changes to packaging legislation and trends will shake up industries across the CPG ...