5 Lessons Legacy CPG Companies Need to Learn from Emerging Brands
Often, it's the small upstart CPG brands that are using physical product testing in ...
Spotlight: Marguerite Mariscal of Momofuku
Growing an F&B brand into a CPG brand isn't easy. That's why we sat down with ...
What is Claims Testing & How Does It Work?
Learn more about claims testing, the process of proving that your product does exactly ...
11 Ways to Improve Apparel & Wear Testing for Clothing Brands
Apparel testing reveals how your potential customers feel about your products before a ...
Companies Building Better Products for the Planet
As the urgency for sustainability in product development grows, more and more consumer ...
21 Questions BevAlc Brands Can Answer with Product Testing
BevAlc brands need consumer insights, but product research can be complicated. Luckily ...
17 Brand Collabs Bringing Innovation to Food & Beverage Shelves
Brand collabs aren't just for fashion and footwear anymore. Your favorite CPG brands are ...
What Sensory Testing Really Means to a Consumer Research Scientist
Sensory testing is crucial for product development, marketing, and quality assurance. We ...
How Highlight Cultivates an Engaged Community of Product Testers
Product testing is only as good as your community of testers. That's why Highlight works ...
5 Predictions for Packaging Innovations in 2024
Big changes to packaging legislation and trends will shake up industries across the CPG ...
5 Crucial Steps to Ensure Successful Product Packaging
Discover the 5 essential steps for testing your product packaging and ensuring it meets ...