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Interested in becoming a product tester?
Learn more about about to join the exclusive community of Highlighters.
Validate concepts in real-world conditions with authentic consumer feedback.
Turn consumer insights into strategies that strengthen product-market fit.
Launch faster with streamlined testing built for innovation pipelines.
How SnackFutures transforms product ideas into market success
- Recruit filled in less than 2 days with targeted “better-for-you” snack purchasers to validate early-stage innovation
- 98% survey completion rate with live consumer feedback captured within 3 days of product receipt
- Recipe and messaging adjustments identified in less than 10 days from test launch, prioritising nutritional benefits and consumer-friendly language
- Comprehensive insights delivered across flavour profiles, ingredient balance, and sourcing messages to guide product innovation decisions
Design your test
Define your objectives, create your survey, and set parameters for your ideal testers.
We ship your products
We handle recruitment and distribution to get your products into the right homes.
See your data instantly
Gather feedback through our platform and transform data into actionable insights.
Early concept testing
Test new product ideas with real consumers early in the innovation cycle. Quickly identify the concepts with the strongest market potential and refine direction based on genuine consumer demand, not internal assumptions.
Formula optimization
Optimize product formulations by testing multiple variations directly with target consumers. Pinpoint the taste, texture, or functional attributes that drive preference and purchase intent before committing to final production.
Package design validation
Validate packaging designs with real consumer interaction to understand shelf appeal, usability, and brand communication. Ensure your design choices support market success and avoid costly redesigns post-launch.
Claims substantiation
Strengthen innovation with claims that are tested and trusted. Validate product benefits through consumer testing that provides evidence to back marketing messages, protect brand reputation, and build long-term consumer trust.
In the 2025 edition of the Highlight Sustainability Report, we look at year-over-year changes in the data from 2024 and explore how brands can create better products for people and the planet.
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Prior to working with Highlight, the Hanes team faced issues related to cost, speed and flexibility. Now, nothing goes to market without a wear test first.
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In this session from Highlight Spark, Spindrift VP and Williams Sonoma and Grove Collective alum Jon Silverman shares how to build a better-for-you brand people love.
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