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Response monitoring - Alienation analysis

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Response monitoring - Alienation analysis

Highlight makes everyone a research pro

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HIGHLIGHT SPARK high impact innovation ON DEMAND (1)
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Highlight Spark 2025: What it Takes to Drive High Impact Innovation

If you’ve been to a grocery store in the last year, then you’ve seen Spindrift. And you haven’t seen just one flavor - chances are, you’ve noticed something new to try every time you’ve passed by the shelf. 

That’s because innovation is built into the way Spindrift does business. They’re category disruptors, new niche builders, and drivers of trends that become phenomena. In this session with Spindrift VP Jon Silverman, we’ll explore what it takes to move fast and make smart decisions, so that you can hit the shelves with products people love.