Build a custom norms base by auditing a set of relevant, in-market products against the attributes and KPIs tied to your product (or the product you’re designing). Test your brand or competitive products among a target set of consumers and emerge with a Category Scorecard to benchmark all future products against.
- Avg # of SKUs= 3-20
- Avg n per SKU= 50-200
- Live data dashboards
- Product scorecards
- Robust consumer profiles
- All accessible via our brand portal
- Competitive benchmarking
- Category audit
- Product attribute prioritization
BenchmarkBuilder™ in Action
Mondelēz assesses consumer receptivity to 11 competitive brands to understand consumer preference across a competitive set.
Sakara tests a dozen SKUs of both owned and competitive products in the functional category space, to build landscape learning, validate claims, and ensure successful future product launches.
Get data on how your products compare.
Automated and efficient product testing. Engaging consumer app. Proprietary, robust, engaged respondents. Pre-screened for articulation and unlimited targeting abilities.