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BenchmarkBuilder™

Get smart on your category and where your product fits within the landscape.

Meeting you where you are 2

BenchmarkBuilder™

Build a custom norms base by auditing a set of relevant, in-market products against the attributes and KPIs tied to your product (or the product you’re designing). Test your brand or competitive products among a target set of consumers and emerge with a Category Scorecard to benchmark all future products against.

SKUs
  • Avg # of SKUs= 3-20
  • Avg n per SKU= 50-200
 
Output
  • Live data dashboards
  • Product scorecards
  • Robust consumer profiles
  • All accessible via our brand portal
 
Most frequent use cases
  • Competitive benchmarking
  • Category audit
  • Product attribute prioritization
 

BenchmarkBuilder™ in Action

See full case study
Mondelēz

Mondelēz assesses consumer receptivity to 11 competitive brands to understand consumer preference across a competitive set.

 
See full case study
Sakara

Sakara tests a dozen SKUs of both owned and competitive products in the functional category space, to build landscape learning, validate claims, and ensure successful future product launches.

HighLight-BlindedProducts-053

Get data on how your products compare.

Automated and efficient product testing. Engaging consumer app. Proprietary, robust, engaged respondents. Pre-screened for articulation and unlimited targeting abilities.