BenchmarkBuilder™

Get smart on your category and where your product fits within the landscape.

 

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BenchmarkBuilder™

Build a custom norms base by auditing a set of relevant, in-market products against the attributes and KPIs tied to your product (or the product you’re designing). Test your brand or competitive products among a target set of consumers and emerge with a Category Scorecard to benchmark all future products against.

BenchmarkBuilder™ in Action

 

SITUATION

Mondelez assesses consumer receptivity to 11 competitive brands to understand consumer preference across a competitive set.

SOLUTION

We packed and shipped three flavors of this early stage product, to the better for you segment of our community for agile in-home testing in just two days.

IMPACT

In less than 10 days, the SnackFutures team was ready to adjust the recipe and messaging, prioritizing the nutritional elements and benefits that matter most, using consumer-friendly language.

BenchmarkBuilder Case Study Images - SAKARA
SITUATION

Sakara tests a dozen SKUs of both owned and competitive products in the functional category space, to build landscape learning, validate claims, and ensure successful future product launches.


Get data on how your products compare.

Automated and efficient product testing. Engaging consumer app. Proprietary, robust, engaged respondents. Pre-screened for articulation and unlimited targeting abilities.