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Why Highlight

Streamline research with the only in-home product testing platform that provides full visibility from recruit to data-set.

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The Highlight platform

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What's Included

Highlight streamlines everything from recruit to data set, including all the logistics of getting your product to your target customers, whether they are cat-owning millennials or women over 50 in California with oily skin looking for retinol.

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Highlight new platform for GA

Highlight makes everyone a research pro

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Highlight new platform for GA

Highlight makes everyone a research pro

Learn more
Highlight new platform for GA

Highlight makes everyone a research pro

Learn more
Highlighter app + nationwide product testers

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[Image] Highlight team Holiday party 2022

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Pri Carr

Pri Carr

Before joining Highlight, Priyanka Carr spent nine years on the SurveyMonkey executive team. Now she brings her expertise in scaling SaaS businesses, with a focus on data products and user research, to the Highlight leadership team as president and COO.

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Pri Carr 5/6/25 11:55 AM 7 min read

Responding to Tariffs: Price Sensitivity Using Gabor-Granger and Van Westendorp

Learn how your brand can prepare for changes that tariffs and other supply chain shifts ...
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