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Explore Understand intersection of opportunities and consumer needs to fuel innovation
Prototype Test and learn across product attributes to de-risk innovation
Validate Confirm product is launch-ready and delivers on its promise
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Optimize Continuously enhance the consumer experience
Expand Grow your innovation & renovation pipeline

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Platform Product Use Cases Industries Featured Use Cases Content Expertise

Platform Overview New Features Highlight AI Survey Builder Insights Suite Community Turnkey Logistics Pricing Explore Prototype Validate Understand Optimize Expand Alcohol & NA Apparel Food & Beverage Footwear Household Goods Kids & Baby Personal Care & Beauty Pet Care In-Home Usage Testing Alienation Testing Competitive Benchmarking Competitive Testing Claims Testing & Substantiation Concept Testing Digital Testing Prototype Testing Rating & Review Generation Taste & Sensory Testing Audience Profiling Package Testing Resource Hub Case Studies Research Best Practices Trend Reports Better-For-You Sustainability Functional Products Private Label Intimate / Sensitive

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Greenbook Product & Innovation Tech Showcase 2026

Highlight's in-home product testing platform streamlines everything from recruit to data set, including all the logistics of getting product to target consumers.

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