The gap between product R&D and brand marketing presents a historic challenge for the CPG sector. In their separate siloes, scientists risk aimless development, while brand teams struggle to communicate the value of breakthrough technologies. 

As an industry, we need to bridge this gap–especially when it comes to essential initiatives like sustainability. How can, for example, a skincare brand transforming their supply chain tie their carbon consciousness to purchase drivers a brand team can advertise on pack to drive trial?

Watch this replay from April 23, 2025 to catch this special edition of the Highlight Reel, where we talk with Kailey Bradt, founder of Syndeo, an innovation ecosystem dedicated to commercializing new technologies in consumer brands, and Sarah Trawczynski of Billie, a body brand built to champion womankind, about how brands in the personal care and beauty industries can overcome these challenges and build products that are better for people and the planet.