From brand and messaging to function and flavor, there are a million ways for beverage brands to differentiate themselves–and a million ways to misstep. Innovation is essential to survive and thrive, but it’s part science, part art. In this episode of the Highlight Reel, we’ll talk with the beverage builder experts Kwame Wireko of Suja Life and Mike Fransz of Nova Naturals to learn from what they’re doing to build beverages people love.