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Highlight gives you the best of both worlds: the familiarity and trust of your existing audience + the power and ease of Highlight’s research engine.
Whether you’re tapping into Highlight’s high-quality tester base, running studies exclusively with your own community, or both, you’re in control–with no compromise on speed or rigor.
Run studies faster. Recruit the people you want, effortlessly. Unlock richer, cleaner insights–all within a single, integrated platform.
Use your trusted testers
Run studies with internal employees, long-standing customer panels, or superfans who already know and love your brand. Recruit and profile them so you can send them the right research opportunities. Every participant is exactly who you expect, know, and trust.
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A tailored participant experience
Design your community experience to fit your needs. Allow your community to be eligible for all Highlight offers, or wall them off to be proprietary to you. Have them fill out the Highlighter profile, but also layer on any profile information you need. Everything feels intuitive, consistent, and fully aligned to your research goals.
Colleague Testing: Lightweight, On-Site Feedback
- Tap into your teammates as an instant testing panel.
- Run internal product trials, evaluate packaging or prototypes on-site, or gather quick office-based feedback–all without external recruitment.
- Perfect for companies who want to test early, often, and close to home.
Athlete Testing: Field-Side Performance Insights
- Bring elite testers right into the Highlight workflow.
- Footwear and performance brands can run studies with athletes on the field, track, or court, capturing real-time feedback on new models, fit, stability, or energy return.
- Testing in the moment becomes seamless, structured, and measurable.
Customer Segment Testing: Engage Purchasers of a Key SKU
- Activate a subset of your own customers who recently purchased a specific SKU.
- Stay close to high-value segments, collect feedback post-purchase, and rapidly test improvements, claims, or new variations with the people who matter most.
See how Unilever has built better products with Highlight
Highlight is already helping Unilever teams accelerate innovation, uncover new opportunities, and strengthen connections with their customers.
Curious to see the behind-the-scenes stories? Internal testimonials are available exclusively to Unilever teams. Contact us to learn more!
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