Case study
Product & Line Optimization for King's Hawaiian
Explore Highlight's approach for optimizing the King's Hawaiian product line among current and potential customers.
- Platform
- Solutions
- Resources
- Product Use Cases
- Explore & Ideate Understand intersection of opportunities and consumer needs to fuel innovation
- Prototype & Test Test and learn across product attributes to de-risk innovation
- Validate & Launch Confirm product is launch-ready and delivers on its promise
- Understand & Diagnose Evaluate evolving consumer preferences and behaviors
- Optimize & Refine Continuously enhance the consumer experience
- Extend & Expand Grow your innovation & renovation pipeline
See what’s new in the Highlight platform
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Get feedback from high-quality product testers, fast
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Use consumer insights for holiday shopping predictions
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Platform
Solutions
Resources
Platform
Product Use Cases
Industries
Featured Use Cases
Content
Expertise
Platform Overview
Highlight AI
Survey Builder
Insights Suite
Community
New Features
Explore & Ideate
Prototype & Test
Validate & Launch
Understand & Diagnose
Optimize & Refine
Extend & Expand
Alcohol & NA
Apparel
Food & Beverage
Footwear
Household Goods
Kids & Baby
Personal Care & Beauty
Pet Care
In-Home Usage Testing
Alienation Testing
Competitive Benchmarking
Claims Testing & Substantiation
Concept Testing
Prototype Testing
Rating & Review Generation
Taste & Sensory Testing
Audience Profiling
Package Testing
Resource Hub
Case Studies
Research Best Practices
Trend Reports
Better-For-You
Sustainability
Functional Products
Private Label
Intimate / Sensitive