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Meet Highlight Senior Research Manager: Ajinkya Gogte
Highlight in-house researcher Ajinkya Gogte brings his expertise from his time at ...
How Maple Brothers is using consumer data to lay the groundwork for market launch success
Maple Brothers makes delicious, natural products derived from real maple syrup for ...
How LOLA is listening to their consumers to create packaging that wins on-shelf
LOLA makes period care and sexual wellness products for conscious consumers. When it ...
How Yolélé is bringing “super grain” fonio to the world
Yolele makes fonio products and brings fonio as an ingredient to the world, making supply ...
Taste test panels: Are they right for your brand?
Discover the real costs and challenges of traditional taste test panels. Learn about ...
Top market research companies: your go-to guide for 2025
Discover the leading market research companies of 2025. From data-driven insights to ...
The psychology of packaging design that drives repeat sales
Packaging design can make or break your sales. Learn proven strategies and psychology ...
10 packaging trends to hitch your wagon to in 2025
Stay ahead of CPG packaging trends with consumer feedback on sustainability, design, and ...
New research shows the impact of inflation, tariffs on consumer spending
Discover how inflation, tariffs, and supply chain issues are shaping consumer spending ...
10 moments we’re still thinking about from Highlight Spark 2025
Get an inside look at how the CPG world's best innovators and renovators are creating ...
Concept testing questions: Getting the best IHUT-powered consumer insights
Stop getting surface-level feedback that doesn't predict real behavior. Learn how to ...
Concept screening: Don't look for concepts that score well, find the product-concept fit that will sell
Find out how you can improve your concept screening process by involving IHUT and your ...
Product messaging under the microscope: Explorer Cold Brew's rapid brand testing success
Explorer Cold Brew tested 4 SKUs with 324 better-for-you coffee drinkers nationwide, ...
How a hand sanitizer giant launched new products in record time
Discover how a leading hand sanitizer brand got consumer insights for two new products in ...
How Pilot Pens achieved a 90% survey response rate through strategic product testing
Learn how Pilot Pens achieved a 90% survey completion rate by testing 120 product samples ...
How Journ Beauty achieved 90% response rates in pre-launch testing
Discover how Journ Beauty achieved a 90% survey completion rate and refined their tinted ...
From concept to market-ready in 10 days: A Bare Hands case study
Discover how Bare Hands transformed their nail care products in just 10 days using 90 ...
From formula to market: Fable food's rapid product testing case study
Discover how Tree Top tested 5 new applesauce flavors with 75 families in just 7 days, ...
How Tree Top cracked the code on kids' applesauce testing
Discover how Tree Top tested 5 new applesauce flavors with 75 families in just 7 days, ...
How BloxSnacks went from product idea to retailer-ready in just 2 weeks
See how BloxSnacks used a 4-day IHUT study with 120 families to generate compelling ...
Introducing the new Highlight: An evolved brand identity built for what’s next in product innovation & renovation
Highlight is new and improved - and now our branding reflects that. Join us on this ...
How one kitchen appliance brand achieved 100% success in coffee machine prototype testing
Learn how a major kitchen appliance brand used a month-long IHUT test to identify coffee ...
How Wile used longitudinal testing to validate claims
Learn how Wile gathered consumer feedback about the claims messaging on their ...
How Clorox accelerated product innovation with lightning-fast consumer insights
This case study breaks down their 7-day consumer testing approach that achieved 100% ...
Track product variability’s impact on purchasing behavior with conjoint analysis
Master the fundamentals of conjoint analysis to make confident product decisions backed ...