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Holiday shopping predictions: Who’s buying beauty this year?
See original consumer research from Highlight revealing how skincare, beauty, and ...
How skincare brand Aeston West used Highlight for claims testing
See how Aeston West, a skincare brand especially formulated for aging skin, used ...
Banking on consumer loyalty? Use product insights to generate those much-needed millions
Learn how to use consumer product insights effectively. Collect authentic feedback ...
Product reformulation testing: How to test for success
Get honest consumer reactions to reformulated products before going to market. Validate ...
How to choose a market research platform that actually delivers what you need
Find out how to choose a market research platform that delivers reliable consumer ...
Sniff out product data intelligence like Sherlock Holmes
Collect product intelligence data from actual customers. Validate concepts, test ...
What consumers really think of celebrity-backed brands
As more celebrities found consumer brands, here's what they need to know about consumer ...
Clear insights from unstructured data: choosing the right qualitative market research methods
Learn how to use qualitative market research such as in-depth interviews & social ...
Why your product feedback conflicts (and what that actually tells you)
Turn conflicting or ambiguous consumer feedback into clear product decisions. Get ...
What research says about the premium pet care consumer
As pet ownership across the US booms, pet owners have more unmet needs and wants. See how ...
The future in a box: Making sense of everything smart packaging has to offer
Validate your smart packaging designs through consumer testing. Collect insights on user ...
Frustrated by survey fraud? Here’s how to stop battling bots and get data you can trust
Stop and eliminate survey fraud in market research through verified user testing. Collect ...
How Simply Gum used Highlight to confidently expand beyond gum
With consumer and sensory research by Highlight, Simply Gum was able to get the insights ...
Showcase 2025: Consumer sentiment & holiday spending predictions
Leverage a consumer panel to test CPG products in real homes. Collect insights on taste, ...
Thinking of running a consumer panel? Here’s how to get the best data at the lowest cost.
Leverage a consumer panel to test CPG products in real homes. Collect insights on taste, ...
How to validate a product idea and make your next launch a triumph
Learn proven methods to validate a CPG product idea. You must gather authentic consumer ...
Customer-led growth for CPG brands to help prevent product failures
Customer-led growth puts consumers at the heart of your strategy. Use in-home testing to ...
Competitive usability testing to help predict market performance
Compare your product’s usability against competitors with real consumer feedback. ...
How Highlight helped Aelia prepare for a confident go-to-market launch
See how Aelia, a new kind of high performance skincare brand, use Highlight to ...
How Papa Luc’s Provisions is claiming Haiti’s place at the CPG table
Gaïana @ Papa Luc's Provisions used Highlight to test product concepts and see which of ...
6 takeaways for beauty & personal care brands from BITE 2025
At BITE 2025, Highlight's product research expert Dilara Sharifi heard what's top of mind ...
Product prototype development: a testing process that's built for decision-making
Learn how to develop product prototypes that resonate with real consumers. Discover ...
Stop the small-talk. Here's the best way to conduct in-depth interviews.
Conduct in depth interview research with real consumers in their homes. Get authentic ...
What if your product development team was hundreds strong? The promise of customer co-creation
Involve customers in product development through co-creation testing. Gather insights ...
Generate social-proof buzz: How to get more reviews for your products
Learn how to get more product and ecommerce reviews naturally. Build credibility and ...