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Why Highlight

Streamline research with the only in-home product testing platform that provides full visibility from recruit to data-set.

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Response monitoring - Alienation analysis

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What's Included

Highlight streamlines everything from recruit to data set, including all the logistics of getting your product to your target customers, whether they are cat-owning millennials or women over 50 in California with oily skin looking for retinol.

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Response monitoring - Alienation analysis

Highlight makes everyone a research pro

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Use consumer insights for holiday shopping predictions

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Use consumer insights for holiday shopping predictions

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Robin Kallsen

Robin Kallsen

Robin is a freelance copywriter who loves turning technical topics like market research, industrial automation, and cybersecurity into engaging, informative articles while savoring her daily cold brew in Seattle’s historic Pioneer Square. She’s also a musician and Pike Place Market busker who plays bass and sings 1920s jazz, French chanson, and Argentine tango!

Articles (28)

Robin Kallsen 12/9/24 8:11 AM 7 min read

What Matters Most to Your Customers? MaxDiff Analysis Will Tell You

Learn how MaxDiff analysis can help you prioritize features by quantifying user ...
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Robin Kallsen 11/5/24 1:36 PM 8 min read

Dethrone Your Competition with Product Benchmarking

Product benchmarking is the process of comparing your products to your competitors’. ...
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Robin Kallsen 11/5/24 1:36 PM 8 min read

Spend Less, Sell More: How Customer Insights Analysis and Cost Savings Go Hand-in-Hand

Use Highlight's IHUT to get the consumer data you need to de-risk the dollars you’re ...
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