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Lukas Cartmell 4/16/25 11:02 AM 3 min read

Wear Testing Advice for 2025: What Every Apparel Brand Needs to Know

It's not enough to test for function. The best apparel brands are using wear testing to ...
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Robin Kallsen 3/12/25 5:35 AM 8 min read

AI and Market Research: A Match Made in Heaven?

AI market research tools can help you dramatically speed up data analysis. How can you ...
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Robin Kallsen 12/17/24 7:56 AM 7 min read

Product Testing Research: The Science Behind Successful Product Launches

When done methodically, product testing research can uncover flaws, highlight strengths, ...
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Robin Kallsen 12/9/24 8:11 AM 7 min read

What Matters Most to Your Customers? MaxDiff Analysis Will Tell You

Learn how MaxDiff analysis can help you prioritize features by quantifying user ...
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Vicky Frissen 12/5/24 6:13 AM 9 min read

How to Create Marketing Claims That People Actually Trust in 2025

Struggling with marketing claims that fall flat? See how successful brands craft claims ...
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Chelsea Stone 12/4/24 9:32 AM 10 min read

Sensory Evaluation: The Key to Winning Consumer Loyalty in CPG

Learn the sensory evaluation techniques that help leading CPG brands ensure quality, ...
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Payal Rajpoot 11/5/24 1:37 PM 9 min read

Product Testing: Overview, Benefits, & Methods

Product testing reveals if your product meets customer needs before it reaches shelves. ...
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Robin Kallsen 11/5/24 1:36 PM 8 min read

Dethrone Your Competition with Product Benchmarking

Product benchmarking is the process of comparing your products to your competitors’. ...
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Highlight 11/5/24 1:36 PM 20 min read

How to Choose the Right Product Testing Company For Your Needs

Successful consumer testing can make or break your product’s performance. Learn how to ...
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Robin Kallsen 11/5/24 1:36 PM 8 min read

Spend Less, Sell More: How Customer Insights Analysis and Cost Savings Go Hand-in-Hand

Use Highlight's IHUT to get the consumer data you need to de-risk the dollars you’re ...
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Vicky Frissen 11/5/24 1:34 PM 11 min read

What Is a Screener for a Survey, And Do You Really Need One?

A screener is a set of questions used to filter survey participants. Learn how they ...
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Robin Kallsen 10/1/24 2:50 PM 7 min read

Clear Insights from Unstructured Data: Choosing the Right Qualitative Market Research Methods for IHUT

Learn how to drive customer-centric product improvements with these qualitative market ...
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Highlight 10/1/24 2:37 PM 8 min read

Market Research Questions: How to Get Actionable Consumer Insights

Use this guide to market research questions to start gathering the sensory and consumer ...
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Chelsea Stone 9/30/24 10:37 AM 18 min read

IHUT Testing Explained: Real-World Feedback for Better Products

IHUT, or in-home usage testing, is the most effective way to understand what your sensory ...
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Highlight 9/17/24 2:35 PM 3 min read

Discover the New Highlight Platform

This next phase of the Highlight platform makes conducting high-quality, research-grade ...
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Highlight 5/23/24 1:00 PM 11 min read

18 FAQs About Highlight's In-Home Usage Testing Platform

Use Highlight's IHUT to get the consumer data you need to de-risk the dollars you’re ...
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Carly Shira 11/1/23 11:45 AM 6 min read

WINNING THE FUTURE WITH CURIOSITY AND CONNECTION: Reflecting on The Market Research Event (TMRE) 2023

A recap of TMRE 2023, focused on embracing new skill sets, cultivating diverse teams, ...
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Chelsea Stone 5/18/23 11:49 AM 9 min read

The Risks of Skipping Alienation Testing

Before making an update to your product, you need confidence in its viability to mitigate ...
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Highlight 1/30/23 12:26 PM 4 min read

Tech-Enabled In-home Usage Testing for Better Products | Highlight

Tech-enabled in-home usage testing (IHUT) is revolutionizing the product testing ...
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Highlight 1/6/23 2:44 AM 5 min read

Streamlining Concept Testing with Technology | Highlight

Technology has revolutionized product concept testing by providing time efficiency, ...
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RJ Zaworski 4/7/22 2:53 PM 3 min read

Highlight's Engineering Philosophy

But before building great technology, comes building a great engineering team. Highlight ...
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Highlight 11/29/21 2:48 PM 3 min read

What It Truly Means to Be Tech-Enabled in Product Research

As decision-making continues to become more data-driven and access to data becomes ...
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Highlight 6/22/21 1:16 PM 6 min read

Building a Tech-Centered Agile Research Platform with Highlight’s CPTO Ethan Kellough

Bringing market research and product testing into the 2021 era was no small feat - Ethan, ...
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