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Product Testing: Overview, Benefits, & Methods
Product testing reveals if your product meets customer needs before it reaches shelves. ...
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How to Choose the Right Product Testing Company For Your Needs
Successful consumer testing can make or break your product’s performance. Learn how to ...
Spend Less, Sell More: How Customer Insights Analysis and Cost Savings Go Hand-in-Hand
Use Highlight's IHUT to get the consumer data you need to de-risk the dollars you’re ...
What Is a Screener for a Survey, And Do You Really Need One?
A screener is a set of questions used to filter survey participants. Learn how they ...
Clear Insights from Unstructured Data: Choosing the Right Qualitative Market Research Methods for IHUT
Learn how to drive customer-centric product improvements with these qualitative market ...
Market Research Questions: How to Get Actionable Consumer Insights
Use this guide to market research questions to start gathering the sensory and consumer ...
IHUT Testing Explained: Real-World Feedback for Better Products
IHUT, or in-home usage testing, is the most effective way to understand what your sensory ...
Discover the New Highlight Platform
This next phase of the Highlight platform makes conducting high-quality, research-grade ...
18 FAQs About Highlight's In-Home Usage Testing Platform
Use Highlight's IHUT to get the consumer data you need to de-risk the dollars you’re ...
WINNING THE FUTURE WITH CURIOSITY AND CONNECTION: Reflecting on The Market Research Event (TMRE) 2023
A recap of TMRE 2023, focused on embracing new skill sets, cultivating diverse teams, ...
The Risks of Skipping Alienation Testing
Before making an update to your product, you need confidence in its viability to mitigate ...
Tech-Enabled In-home Usage Testing for Better Products | Highlight
Tech-enabled in-home usage testing (IHUT) is revolutionizing the product testing ...
Streamlining Concept Testing with Technology | Highlight
Technology has revolutionized product concept testing by providing time efficiency, ...
Highlight's Engineering Philosophy
But before building great technology, comes building a great engineering team. Highlight ...
What It Truly Means to Be Tech-Enabled in Product Research
As decision-making continues to become more data-driven and access to data becomes ...
Building a Tech-Centered Agile Research Platform with Highlight’s CPTO Ethan Kellough
Bringing market research and product testing into the 2021 era was no small feat - Ethan, ...